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MINT & Celonis to Revolutionize Process Optimization in Marketing & MediaMINT, the global leader in Advertising Resource Management (ARM) software, today announces a partnership with Celonis, the global leader in Process Mining and Process Intelligence. This collaboration will enable MINT to embed process intelligence into the software, containing valuable data and knowledge about how marketing & media processes run and how they can be optimized, to deliver unparalleled value across all industries, with a focus on marketing and media activities for global advertisers.