TrueDialog, a leading provider of enterprise-grade SMS texting solutions, announced the promotion of Amanda McGuckin Hager to Chief Marketing Officer & Chief Revenue Officer (CMO & CRO). In this expanded role, she will oversee end-to-end revenue strategy, unifying sales, marketing, and partnerships to accelerate growth and enhance customer value.
McGuckin Hager joined TrueDialog as CMO in August 2024 and quickly demonstrated her ability to build high-performing teams and align go-to-market strategies for rapid growth. With over 25 years of experience across both venture-backed startups and large technology companies, she has held leadership roles at Dell, Rackspace, SolarWinds, and startups such as BlackLocus, Infochimps, and YouEarnedIt.
“Amanda has made an incredibly positive impact in the 12 months since she joined the leadership team. She understands our customers and market and knows how to align sales and marketing for sustainable success. We’re thrilled to have her in this new role as we enter our next growth stage,” said John Wright, CEO of TrueDialog.
“I’m passionate about helping companies grow in ways that truly serve their customers. I’m honored to serve in this dual capacity and lead this incredible team,” said McGuckin Hager.
Recent TrueDialog Accolades
- Best Overall Conversational Marketing Company – 2025 MarTech Breakthrough Awards
- Finalist, 2025 Digiday Technology Awards – Best Mobile Marketing Platform
- G2 Grid Leader and Momentum Leader in SMS Marketing
- Debut on the Inc. 5000 List of America’s Fastest-Growing Private Companies
New Leadership Appointments
- Becky Banasik, VP of Customer Success, brings experience from TrendKite and DOSH.
- Erica Lanyon, VP of Marketing, formerly with SourceDay, SailPoint, Eloqua, and PlanView.
- Marc Vallido, Sales Leader, with experience at 8×8, Indeed, and Rev.com.
TrueDialog continues to expand its market presence and strengthen its position as a trusted partner for businesses seeking effective communication solutions. For more updates on retail media and SaaS innovations, visit TechMedia Global.