Bombora, a pioneer in true B2B data, has announced an expanded integration with StackAdapt, a leading advertising and marketing technology platform. This enhanced partnership allows B2B marketers to directly access Bombora’s premium digital audiences within StackAdapt, improving campaign targeting, efficiency, and conversion outcomes.
“StackAdapt customers now have powerful new ways to drive real results by accessing the most comprehensive digital audiences in B2B marketing,” said Mike Burton, Co-Founder and EVP of Strategic Partnerships at Bombora. “Bombora’s data enables marketers to target specific B2B buying groups with the precision and scale needed to activate high-performing campaigns more quickly and effectively.”
What the Expanded Integration Offers
- Limitless audience customization: Access to Bombora’s full suite of ready-to-use audiences and thousands of customizable attributes, including Company Surge® intent-based audiences.
- Omnichannel campaign activation: The ability to launch campaigns across multiple digital channels using the latest targetable identifiers.
- Enhanced scale and global reach: Access to billions of targetable B2B decision-makers across international markets.
- Account-level measurement: Key insights into audience penetration and campaign performance, enabling real-time optimization and improved results.
“Bombora’s data solutions bring a new level of intelligence and flexibility to how our customers build and execute campaigns,” said Michael Shang, SVP of Advertising Technologies at StackAdapt. “With direct access to their rich digital audiences, marketers can make faster, more informed decisions about who to reach and how to engage across channels.”
By uniting Bombora’s premium audience data with StackAdapt’s omnichannel activation and measurement capabilities, the partnership enables B2B marketers to build campaigns that are more accurate, scalable, and accountable.
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