Trinity Capital Inc., a leading alternative asset manager, has committed $62.7 million in growth capital to Atmosphere TV, a premier streaming platform built exclusively for businesses. Atmosphere offers more than 30 original and partner TV channels focused on sports, news, and entertainment.
Designed for high-traffic venues such as restaurants, bars, gyms, airports, medical centers, and auto shops, Atmosphere enables businesses to customize programming and display their own promotions alongside content. Leveraging proprietary content delivery technology, the platform delivers dynamic, audio-optional streaming that enhances customer experiences. Founded in 2015 by brothers John and Leo Resig, Atmosphere has become a category leader in the media and entertainment industry.
“Atmosphere TV is setting a new standard by providing the most engaging content out there,” said Ryan Thompson, Managing Director, Tech Lending at Trinity Capital. “We’re excited to partner with their team and support them during this time of significant growth.”
Blake Sabatinelli, CEO of Atmosphere TV, added: “We’re thrilled to partner with Trinity Capital, whose deep expertise in scaling high-growth technology businesses makes them an ideal capital partner for Atmosphere. Trinity understands the unique value we bring to the media landscape, and their support will help us accelerate innovation, expand our footprint, and continue delivering exceptional experiences for our viewers and business partners.”
Brendan Carr, Director, Tech Lending at Trinity Capital, commented: “The rise of short-form video alongside the expansion of targeted digital advertising outside of the home creates a huge opportunity for Atmosphere. We are excited to partner with such a strong team and invest in their growth.”
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