Total Expert, the FinServ leader in customer engagement software, has launched a new bidirectional integration with the Empower® loan origination system (LOS) from Dark Matter Technologies. This integration enables lenders to leverage real-time data from both platforms to enhance customer connections and service delivery.
The integration seamlessly syncs new leads, contact details, and updates from Total Expert into Empower LOS, eliminating duplicate data entry. In return, crucial data from Empower—such as loan milestones, approval, and closing dates—automatically updates corresponding customer profiles in Total Expert. This synchronization empowers lenders to deliver smarter, data-driven customer engagement throughout the entire loan journey.
“Lenders that connect Total Expert with the Empower LOS can deliver personalized customer journeys at scale like never before,” said Joe Welu, Founder and CEO of Total Expert. “This integration provides loan officers with high-quality data faster so they can deliver the right message to the right customers at the right time.”
The strategic API integration offers an out-of-the-box CRM and LOS solution designed to streamline operations for lenders, banks, and credit unions. It enables real-time access to essential data, creative marketing tools, and automated workflows that enhance customer interactions during critical decision-making moments.
“Connecting our Empower LOS with Total Expert’s platform is a game-changer for lenders aiming to streamline operations and elevate their customer experience,” said Sean Dugan, CEO of Dark Matter Technologies. “This two-way integration will help lenders move faster with exceptional insights to stay ahead of consumer expectations. We prioritized Total Expert’s leading platform because we believe this will be a powerful partnership that provides for our clients.”
Key Benefits of the Integration:
- Enhanced Lead Nurturing: Marketing engagement through Total Expert flows directly into Empower LOS, enabling immediate loan initiation without delay.
- In-Process Loan Status Updates: Data from Empower LOS triggers timely and personalized communication via Total Expert to both borrowers and real estate agents.
- Post-Close Engagement: Closing data from Empower LOS feeds back into Total Expert to power customized retention campaigns and follow-ups.
- Administrative Flexibility and Control: Customizable data mapping and version control tools give institutions full control over system integration and updates.
To explore more about Total Expert, visit TotalExpert.com. For more on Dark Matter Technologies and the Empower LOS Platform, go to DMatter.com/Empower-LOS. Existing clients of both companies can activate the integration immediately. Interested lenders are encouraged to reach out to either organization for details.