Toluna introduces ACT Instant AI, redefining ad testing with unprecedented speed, scale, and intelligence for advertisers worldwide.

Toluna, the global leader in consumer insights and research technology, has announced the launch of ACT Instant AI — an AI-powered ad-testing solution that delivers high-quality, rapid, and scalable insights. The platform enables advertisers to test creative concepts across markets and formats in minutes, setting a new benchmark for agility and decision intelligence in advertising.

ACT Instant AI transforms traditional ad-testing into an always-on capability, producing transparent and predictive insights that help advertisers confidently embrace AI-driven testing. More than just a testing tool, ACT Instant AI empowers brands to build long-term creative intelligence. Each test contributes to a continuous learning system that connects results to historical benchmarks and synthetic persona insights, allowing advertisers to understand not only what works, but also why it works and how to scale that success globally.

Powered by Toluna’s Synthetic Personas

At the core of ACT Instant AI lies Toluna’s Synthetic Personas — a groundbreaking innovation built from anonymized first-party data representing over one million unique personas across 15 markets and 9 languages. Each persona is derived from Toluna’s global panel of 79 million respondents and designed to simulate human-like decision-making in real time.

These personas, complete with life histories and validated behavioral attributes, ‘see’, ‘hear’, and react to ad stimuli — such as TV spots and online videos — through their unique character profiles. Combining emotional instincts, rational thought, and predictive reasoning, ACT Instant AI delivers richer, high-fidelity insights that help advertisers make faster, more informed creative decisions.

Enriched by Benchmark Intelligence

ACT Instant AI leverages the Toluna ACT Copy benchmark database, which includes thousands of tested ads, best-practice diagnostics, and format-specific learnings. This powerful integration allows advertisers to evaluate creative performance with precision and context, transforming ad assessment into a strategic advantage.

Key Benefits for Advertisers

  • Make confident decisions in minutes: Access transparent, decision-ready insights supported by validated quality checks.
  • Test more, spend smarter: Expand testing coverage and frequency without sacrificing accuracy or reliability.
  • Uncover the “why” behind the score: Gain persona-level insights and track nine key performance indicators (KPIs) that predict creative breakthrough, audience response, and emotional resonance.

A Defining Moment for Advertisers

“The launch of ACT Instant AI represents a defining moment for advertisers worldwide,” said Frédéric-Charles Petit, CEO of Toluna. “This innovation isn’t just changing how brands test creative — it’s changing how they learn. By unlocking creative intelligence, we’re empowering advertisers to turn every campaign into a stepping stone for future success. ACT Instant AI marks a beyond-limits era of research where creativity, speed, and confidence converge.”

Part of Toluna’s Expanding AI Vision

ACT Instant AI is the latest milestone in Toluna’s multi-year AI strategy, following the continued expansion of its Synthetic Personas framework. Fully integrated into the Toluna Start platform, it provides a seamless, self-serve path for continuous creative learning, testing, and evaluation — enabling advertisers to stay ahead in an increasingly dynamic market.

For more information or to request access to ACT Instant AI, visit tolunacorporate.com.

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