Threshold 360 Announces the Launch of Aether

Threshold 360, the leading provider of immersive virtual tour technology for over 100,000 businesses in the travel, hospitality, sports, and senior living industries, has unveiled Aether—a groundbreaking AI-powered platform that generates limitless marketing content from a single 3D capture.

Aether enhances Threshold 360’s proven virtual tour-based sales platform, empowering businesses to create dynamic marketing assets, including videos for websites, Google Business Profiles, social media, and advertising campaigns—all from a single 3D capture.

Revolutionizing 3D Content Creation with AI

Unlike traditional 3D scene reconstruction, Aether utilizes advanced computer vision to produce AI-assisted immersive content. This “capture once, create limitlessly” approach enables businesses to deliver six degrees of freedom (6DoF) experiences, offering unparalleled engagement. Aether transforms static images into interactive, visually compelling marketing materials, driving conversions and audience interaction.

As industry giants like Meta and Google continue leveraging NeRFs (Neural Radiance Fields) and 3D Gaussian splatting for immersive experiences, Aether stands at the forefront of this technological evolution. Its content is ideal for initiatives such as Google Maps’ Immersive View, which is currently being piloted in select restaurant profiles worldwide.

Empowering Businesses with AI-Powered Marketing

“Aether represents a paradigm shift in how businesses create and utilize marketing content,” said Shane Whitlatch, President and CEO of Threshold 360. “By harnessing AI, we’re enabling our clients to maximize the value of their Threshold 360 virtual tours, traditionally used to book events, banquets, and group reservations. Aether gives marketing teams the tools to move beyond static imagery, creating dynamic, immersive experiences that captivate audiences.”

Key Benefits of Aether

Limitless Content Creation: Generate an endless supply of marketing videos and assets from a single 3D capture.
AI-Powered Efficiency: Leverage AI-assisted content creation for unparalleled speed and scalability.
Enhanced Marketing Value: Complement existing Threshold 360 virtual tours with rich, engaging content designed to drive traffic and boost online engagement.
6DoF Immersive Experiences: Deliver captivating 3D content that allows audiences to explore and interact in an entirely new way.
Affordable Pricing with Guaranteed Results: Starting at just $69/month, Aether is designed for businesses of all sizes. Threshold 360 is so confident in Aether’s impact that it offers a no-questions-asked guarantee—if Aether doesn’t increase foot traffic and online engagement, customers can cancel at any time.

Industry Leaders Embrace Aether

“I was sold on Threshold 360 Pro for helping my event managers book private events, but when I saw our restaurant on Aether, I was blown away,” said Emily Daly, Director of Marketing and Communications at Commander’s Palace in New Orleans, Louisiana. “We plan to use this technology in multiple ways to attract more guests and showcase our space like never before.”

Sean Flaherty, Co-Founder & CEO of Playeasy, added, “When booking an event in an unfamiliar destination, you want to see the space before you commit. Aether’s dynamic tours let people explore every detail in advance, from seating to ambiance, ensuring confidence in their booking decisions. We’re excited to integrate these immersive experiences into the Playeasy platform to help destinations stand out.”

Experience Aether Live

Threshold 360 will showcase Aether live at the Simpleview Summit '25 from April 6-9 in San Francisco. Attendees will have the opportunity to explore Aether’s immersive capabilities firsthand.

Discover more about Aether and its impact on marketing at Threshold 360’s official website.