SMC Media, the media and advertising arm of SMC Group, and Aleph Group, Inc. (Aleph) have signed a term sheet to establish a strategic joint venture that will manage newly acquired digital advertising assets across the Middle East, North Africa, and Turkey (MENAT) region. The agreement also includes a framework for a minority acquisition by SMC Media in Aleph’s global operations, underscoring both companies’ shared commitment to advancing digital transformation and innovation.
The proposed joint venture will combine Aleph’s global infrastructure, digital advertising expertise, and strategic partnerships with SMC Media’s regional scale and leadership, strengthening Aleph’s footprint in the Middle East. Together, the companies aim to build a comprehensive digital ecosystem that integrates both organizations’ products and services across the MENAT region.
This collaboration is expected to unlock new revenue opportunities while maintaining existing partnerships and contributing to the development of the local digital economy.
Through its minority investment in Aleph Group, SMC Media will gain access to Aleph’s extensive global network—spanning over 50 international platform partners and operations in more than 130 markets worldwide, including its fintech solutions. This partnership will elevate SMC Media’s position as a global digital player, broadening its influence beyond the regional market.
Commenting on the collaboration, Mohamed Al-Khereiji, Chairman of SMC Group, said: “This partnership represents a strategic step to advance our expertise in media across the globe amid rapid sector growth. It reinforces our commitment to driving digital transformation and innovation across the MENA region. By combining SMC Media’s vast advertising inventory and regional expertise with Aleph’s global capabilities, we are well-positioned to deliver cutting-edge digital advertising solutions that will create integrated opportunities and strengthen the regional digital economy.”
Gastón Taratuta, Founder & CEO of Aleph Group, added: “We are thrilled to welcome SMC Media as a strategic partner. Their leadership in the MENAT region perfectly complements our mission to accelerate digital growth worldwide. Together, we will empower brands, small businesses, and young professionals to succeed in the digital economy through marketing and fintech solutions.”
This alliance also aligns with the goals of Saudi Arabia’s Vision 2030, which prioritizes digital transformation, innovation, and private-sector collaboration as key pillars of economic diversification and sustainable growth.
*The transaction is subject to due diligence, definitive documentation, board and shareholder approvals at both global and regional levels of the organizations, as well as customary regulatory processes.
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