CBTS has announced the appointment of Caroline Burger as its new Chief Marketing Officer (CMO), reinforcing the company’s commitment to using marketing as a driving force for growth and innovation across its CBTS-OnX brands.
Caroline brings more than two decades of experience in technology and consulting, most recently serving as CMO at GlobalLogic, a Hitachi Group Company. Widely recognized for building high-performing, growth-focused marketing teams, she has a proven track record of partnering with sales to accelerate pipeline, increase revenue, elevate brand value, and strengthen client relationships.
“Caroline’s appointment marks a pivotal step in our transformation into a next-generation, AI-enabled global solutions provider,” said Kristin Russell, CEO of CBTS. “Her deep expertise in growth marketing and collaborative approach to sales alignment will play a key role as we expand our market presence and enhance the value we deliver to clients.”
This announcement follows the recent appointment of Arrian Mehis as President of U.S. Sales, further aligning CBTS’s sales and marketing divisions around a unified vision for customer success and long-term growth.
“I’m excited to join CBTS-OnX at such a transformative time,” said Burger. “Kristin and the leadership team have built a strong foundation, and I look forward to partnering to drive growth, deepen client relationships, and showcase the innovation that defines CBTS.”
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