SCORE – a nonprofit resource partner of the U.S. Small Business Administration – offers free, expert advice, marketing resources, and training to help small business owners grow their brand, attract customers, and boost revenue.

Marketing is essential to business success, yet many entrepreneurs struggle to identify the most effective strategies and tools. To address this, SCORE provides on-demand webinars, downloadable templates, and personalized mentoring from seasoned business professionals.

The SCORE Startup Roadmap

SCORE’s Startup Roadmap is a step-by-step guide for starting a business, featuring 12 modules, including one dedicated entirely to marketing. This on-demand marketing module helps entrepreneurs:

  • Identify potential customers and attract them to their business
  • Create a tailored marketing plan for their product or service
  • Develop a strong brand identity, including a logo, marketing materials, a website, and a social media presence

“A marketing plan provides a clear direction for your marketing efforts,” explains SCORE mentor JD Savelli. “It defines your goals, target audience, messaging, and tactics, helping you focus on what matters most.”

Marketing Resources for Established Businesses

For existing businesses, SCORE’s Marketing Resources hub offers extensive guidance on brand promotion and growth. Entrepreneurs can also attend expert-led webinars on SCORE.org, available live and on-demand. Upcoming sessions include:

  • June 5: Instagram Marketing for Your Business: Strategies for Promoting and Growing Your Brand
  • June 10: How To Create A Marketing Plan For Your Small Business
  • June 18: Creating a Personalized AI Marketing Agent for Your Business

Personalized Marketing Mentorship

SCORE pairs small business owners with experienced mentors for free, confidential, one-on-one sessions. These personalized consultations offer tailored advice, feedback, and strategies to refine marketing efforts and address specific business challenges.

SCORE client Crystal Lister, founder of STEM education company Mommy and Me: The Listers, shared her experience: “SCORE helped me figure out how to streamline my business and improve my revenue. If you’re looking to take your business to the next level, SCORE will help you get there with the right tools, resources, and strategies to move forward confidently.”

By leveraging SCORE’s expertise, small business owners can gain actionable insights to strengthen marketing strategies, enhance brand presence, and achieve long-term growth.

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