Transmission, the world’s largest independent global B2B marketing agency, has launched a groundbreaking AI-powered content engine—part of its Propulsion Operating System—designed to meet the rapidly evolving behaviors of today’s B2B buyers.

In an era where approximately 83% of B2B research is conducted without engaging sales teams, and tools like ChatGPT are becoming the starting point for buyer discovery, marketers face growing pressure to deliver content that resonates, informs, and converts—quickly and at scale.

“LLMs have hijacked search and information discovery, making brand resonance and effective sales even more critical,” said Ricky Abbott, President, Americas at Transmission. “We built this engine to help marketers focus their efforts where it truly matters—delivering real, immediate mid-funnel impact.”

Core Capabilities of the AI Content Engine

  • Content Auditing: AI-driven analysis of existing brand assets to detect performance gaps and eliminate redundancies.
  • Personalized Content: Automated creation of persona-based strategies tailored by funnel stage, industry, and target account.
  • LLM-Optimized Content: Structured, metadata-enriched content engineered for high visibility within AI platforms and large language models.
  • LLM Analytics: Competitive performance benchmarking for discoverability in AI systems, enabling ongoing evaluation and improvement.

This innovation adds a powerful layer of automation and strategic intelligence to Transmission’s suite of marketing services, allowing brands to build content strategies that are not only efficient but also deeply aligned with modern buyer preferences.

“Generative AI isn’t the future—it’s the now,” said Chris Bagnall, Founder and CEO of Transmission. “Winning brands will be those that understand LLMs are the new front page of the internet. Our solution bridges human insight with AI scale to equip marketers with the strategy, structure, and tools needed to engage the self-educating buyer.”

For more details on how Transmission’s AI Content Engine is transforming B2B marketing, visit their official website.