Perion Network Ltd., a leader in advanced advertising technology, has introduced the Perion DOOH Player, a next-generation solution completing its full-stack technology offering for Digital-Out-of-Home (DOOH) and Retail Media environments. This launch is designed to accelerate scalable, predictable, and high-margin revenue growth across these rapidly expanding sectors.

The new DOOH Player advances Perion’s broader strategy to establish a unified Marketing Operating System that streamlines ad delivery, optimization, and monetization across channels. By integrating directly with Perion’s Ad Server, Header Bidder, and SSP, the solution delivers a cohesive end-to-end workflow that replaces fragmented legacy systems.

With the Perion DOOH Player, media owners can efficiently create, manage, and execute campaigns to maximize both direct and programmatic revenue opportunities. Digital signage partners also benefit from a flexible, hardware-agnostic integration layer that supports a wide range of display environments.

“Media owners and digital signage partners are seeking technology that simplifies operations, drives programmatic growth, and provides transparency and control,” said Tal Jacobson, CEO of Perion. “The Perion DOOH Player addresses these needs by unifying ad delivery, optimization, and screen management into one intelligent platform. This creates operational efficiency, boosts publisher revenue, and expands Perion’s reach across the digital signage and retail media landscape.”

Key Capabilities of the Perion DOOH Player

  • Dynamic Ad Serving: Enables goal-based delivery using share of voice, impressions, or audience targeting, replacing restrictive schedule loops and increasing campaign capacity.
  • Programmatic Flexibility: Supports DCO, Programmatic Guaranteed, and multiple ad formats including static, video, and dynamic content.
  • Smart Offline Support: Maintains accurate campaign pacing even when networks experience interruptions.
  • Hardware & OS Agnostic: Compatible with Windows, Linux, Android, and System-on-Chip devices, allowing integration across global display manufacturers and signage systems.
  • Advanced Network Management: Offers centralized remote control for synchronized screens, video walls, and multi-screen creative playback.

By completing its DOOH full-stack offering, Perion reinforces its role as a technology leader bridging open and closed web environments. The solution also expands Perion’s footprint across high-growth retail media and public digital signage networks, enabling sustained performance-driven revenue opportunities.

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