MotionPoint, the global leader in website translation and localization, has announced the acquisition of GetGloby, an AI-powered multilingual marketing platform designed to originate, transcreate, and translate marketing content across languages. This acquisition marks a pivotal move in MotionPoint’s evolution—expanding its role from a localization technology provider to a full-spectrum multilingual marketing platform that enables global brands to connect with audiences across all languages and digital channels.
In the past year, MotionPoint has accelerated its growth strategy beyond traditional website localization. This includes hiring key multilingual marketing executives and acquiring Key Content, a multilingual content marketing agency. The integration of GetGloby enhances MotionPoint’s offering with cutting-edge AI tools that help enterprises scale high-quality, culturally resonant multilingual marketing content more effectively and efficiently.
Founded by former Google executives Diego Antista and Juan Fusoni, GetGloby was developed with a focus on US Hispanic and Latin American markets. “With this acquisition, creating high-impact multilingual content across platforms will be just one click away for brands and agencies—making it easier than ever to scale globally while staying culturally relevant,” said Diego Antista. He added, “We’re proud to join MotionPoint and further the development of InContent™ Marketing – InLanguage, InCulture, and InMarket.”
Juan Fusoni emphasized the technology’s purpose-built nature: “GetGloby’s proprietary AI capabilities were designed specifically for multilingual communication. We’re excited to introduce features like BrandVoice, geo-targeted translations, and JAGA—our AI translation co-pilot—to the market.”
According to MotionPoint CEO Evan Kramer, “With GetGloby’s technology, we can now extend our services beyond website translation to include multilingual content creation across all digital touchpoints, from paid media to owned channels.” He added, “This acquisition supports our long-term vision to deliver integrated multilingual experiences—designed from the ground up to help brands connect authentically in any language, culture, or market.”
MotionPoint’s private equity partner, Lightview Capital, continues to back the company’s mission to lead the multilingual marketing landscape. “GetGloby represents the kind of forward-thinking innovation that aligns with our goal of driving long-term growth and industry leadership,” said Richard Erickson, Partner at Lightview Capital.
This acquisition cements MotionPoint’s position as the first purpose-built multilingual marketing technology platform—redefining how organizations create and scale content across languages, cultures, and digital channels worldwide.