Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and Cognitiv, the leading advanced performance partner powered by deep learning, today announced a real-time data integration designed to expand curation capabilities across ClearLine, Magnite’s unified activation and curation solution.

This collaboration gives media buyers more effective ways to plan, test, and activate custom curated deals, unlocking more dynamic access to premium video inventory across omnichannel environments.

Real-time curation of media has become increasingly critical as consumer attention fragments across streaming TV, audio, display, and mobile channels. By fully integrating Cognitiv’s deep learning models, Magnite can enrich the bidstream with advanced intelligence, enabling buyers to optimize omnichannel campaigns against specific KPIs with greater precision.

“Buyers are turning to curated marketplaces to access high-quality supply with greater intelligence, and Cognitiv’s deep learning capabilities set a new bar for what intelligent curation can deliver. Cognitiv brings a uniquely sophisticated approach to data-driven optimization, helping us support next-generation decisioning while offering buyers more flexibility and operational efficiency.”

“The programmatic ecosystem is growing more complex, and buyers are in need of advanced AI solutions which can enrich and optimize content signals through more direct supply paths and increasingly streamlined workflows. With an advanced advertising infrastructure and direct connections to premium supply, Magnite has created exactly the kind of environment where real-time curation and deep learning models can thrive.”