Glass-Media, the leading provider of purpose-built, highly configurable digital signage solutions, today announced a strategic collaboration with 6P Color to support improved color accuracy on digital screens for brands where precision matters most, including beauty, jewelry, apparel, and home furnishings.

The collaboration is designed to help ensure that the colors approved during content creation translate more reliably to in-store display environments, where subtle shifts in hue, tone, and material detail can significantly impact how products appear to shoppers.

Even when marketing teams invest heavily in premium photography, video, and carefully calibrated brand assets, the final step—rendering content across a wide range of commercial displays—can introduce inconsistencies. Variations in screen capabilities, calibration practices, and color processing often cause skin tones, fabrics, metals, and finishes to drift from the intended look, creating a gap between studio-approved creative and the in-store experience.

“Marketing teams invest heavily in calibrated photography and video, but that work can break down at the point of display,” said Daniel Black, Founder and CEO at Glass-Media. “In categories where color nuance is critical, inconsistent color reproduction can undermine brand consistency. Our collaboration with 6P Color gives customers an option to optimize accuracy so in-store visuals align more closely with approved creative.”

As part of the collaboration, Glass-Media plans to make advanced color optimization available as an optional enhancement for customers seeking higher-fidelity color on supported deployments. This advancement is intended as an upgrade path for brands and retailers that place a premium on color-critical product representation and want greater control over how visuals render across locations and screen types.

6P Color’s technology is built around its Full Color Range™ (FCR) system—an end-to-end color framework designed to preserve and transport the full range of colors visible to the human eye. FCR supports color accuracy from content capture and digital creation through final display, ensuring consistency throughout the workflow.

The FCR approach leverages existing formats and standards while allowing each display to transform content based on its unique characteristics, including color gamut, dynamic range, white point, and the number and positioning of primaries. This enables compatibility with today’s RGB displays while also supporting future multi-primary display technologies.

“FCR is designed to unlock the full spectrum of color across platforms, devices, and applications,” said John Vilade, CEO of 6P Color. “By preserving that range throughout the workflow, brands can consistently maintain color intent and brand integrity from content creation through critical in-store execution. We call this Colorsistency™. Our work with Glass-Media helps retail teams deliver higher-fidelity visuals, impact, and engagement.”