KNB Communications, an award-winning marketing and public relations agency specializing in health technology, biotech, and life sciences, has introduced the KNB PRISM™ index, a proprietary scoring system designed to bring clarity and consistency to evaluating the impact of earned media coverage across the healthcare sector.

What is the KNB PRISM™ Index?

KNB PRISM™—which stands for Public Relations Impact Scoring Method—offers a structured, data-informed approach to measuring PR performance in industries where precision, credibility, and audience alignment are critical. By analyzing multiple weighted dimensions, the system assigns a cumulative score between 0 and 1000 to each media placement. This scoring method allows organizations to compare the value of different types of media exposure, from high-profile national coverage to targeted industry-specific features.

“The KNB PRISM™ index is designed to show what truly moves the needle,” said Chintan Shah, President of KNB Communications. “Domain Authority turned messy SEO data into a single score everyone could rally around. The KNB PRISM™ system does that for healthcare media coverage by distilling a complex set of signals into a single number that everyone can use to understand value at a glance.”

Key Dimensions of the KNB PRISM™ Framework

The index evaluates media coverage using several key dimensions, including:

  • Inclusion of key messages
  • Use of company visuals (logos, headshots, graphs, videos)
  • Named subject matter expert (quoted or author)
  • Target audience alignment
  • Total publication reach

Each element is weighted through a proprietary formula, categorizing media placements as limited, moderate, strong, or exceptional—ensuring that organizations measure success based on strategic impact rather than assumptions.

A Sector-Specific PR Measurement Tool

Unlike generic PR tracking tools that focus on sentiment analysis or impressions, KNB PRISM™ is designed specifically for the medtech, biotech, and life sciences industries. This sector-specific approach allows health innovators to assess their earned media performance with a higher level of precision.

“A quote in a top-tier outlet may look most impressive initially, but a long-form byline in a targeted publication might reach the right decision-makers,” said Amy Roberts, Vice President of Communications and Client Services at KNB Communications. “KNB PRISM helps quantify that nuance and allows clients to make sharper, more strategic PR decisions as a result.”

Future of KNB PRISM™

Currently, the KNB PRISM™ system is available exclusively to KNB Communications clients. However, the agency has hinted at potential plans to expand access in the future as demand grows for more rigorous, ROI-driven communications strategies in the healthcare and life sciences space.