JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces the global expansion of its pioneering programmatic Digital Out-of-Home (pDOOH) media solution.

Building on the successful 2024 launch of the first global airport programmatic offer, JCDecaux now extends this solution to street, transport, and retail environments, delivering an end-to-end offering for worldwide campaign deployment.

This pDOOH media solution empowers brands to connect with audiences throughout the consumer journey globally, across all JCDecaux environments.

By leveraging JCDecaux’s global footprint and programmatic expertise, advertisers gain a single point of contact to execute targeted, dynamic, and impactful campaigns.

The solution provides:

• Comprehensive coverage across airports, streets, transport hubs, and retail environments via more than 30,000 premium digital screens
• Instant, real-time, and seamless campaign activation in over 35 markets
• Fully programmatic, data-driven, and measurable campaigns

Part of the JCDecaux AdTech suite, the solution is available exclusively through the VIOOH Supply-Side Platform (SSP) and can be activated via Displayce and more than 55 other integrated Demand-Side Platforms (DSPs).

This launch reinforces JCDecaux’s pioneering role in AdTech for the Out-of-Home industry by building digital infrastructure for simpler, data-driven storytelling at a global scale.

Digital Out-of-Home (DOOH) media is a key growth driver, fuelled by strong programmatic revenue growth as advertisers increasingly adopt programmatic buying.

“By bridging all physical environments within a unified digital framework, we offer advertisers unprecedented access to global audiences, ensuring the right message is delivered at the right place and time,” said Clément Lion, DOOH & Programmatic Sales Director JCDecaux France and Chairman of the Global JCDecaux International Programmatic Council.

“We believe global storytelling should be simple. This initiative reflects our commitment to removing barriers to global OOH media,” said Dallas Wiles, Co-Chief Executive Officer JCDecaux UK and Chairman of the Global JCDecaux Sales & Marketing Committee.

“By introducing the world’s first truly global programmatic DOOH media solution, we are making out-of-home more flexible, accountable, and easy to buy,” said Jean-François Decaux, Chairman of the Executive Board and Co-Chief Executive Officer of JCDecaux.

Key Figures for JCDecaux

• 2024 revenue: €3,935.3m – H1 2025 revenue: €1,868.3m
• Number one Out-of-Home media company worldwide
• Daily audience of 850 million people across more than 80 countries
• 1,091,811 advertising panels worldwide
• Presence in 3,894 cities with more than 10,000 inhabitants
• 12,026 employees globally
• Listed on Euronext Paris (SBF 120 and CAC Mid 60)
• Approved SBTi carbon reduction trajectory and member of CAC® SBT 1.5° index
• Recognised by CDP (A), MSCI (AAA), Sustainalytics (11.9), and EcoVadis (Gold)
• First Out-of-Home media company to join RE100
• Leader in eco-friendly mobility and self-service bike rental
• Global leader across street furniture, transport advertising, billboards, and regional outdoor markets

For more information about JCDecaux, please visit jcdecaux.com.