iQuanti, a leading digital marketing and analytics firm, has appointed Arnab Sen as its new Chief Executive Officer. He succeeds Founder and CEO Vish Sastry Rachakonda, who will transition into the role of Executive Chairman.
Sen brings over two decades of experience in building and scaling technology-led businesses, with a proven track record of driving growth and innovation—key to supporting iQuanti’s transformation into an AI-first company. He began his career at McKinsey & Company before founding Reventics, a healthcare technology firm specializing in payment and reimbursement management, which was later acquired by Omega Healthcare. Following the acquisition, he served as Omega’s Chief Strategy Officer.
“I’m honored to join iQuanti,” said Sen. “I have long admired the company’s impressive growth and unwavering focus on client success. With the transformative potential of AI, I’m excited to partner with Sastry and lead iQuanti on its journey to becoming a leader in AI-driven digital marketing.”
Vish Sastry founded iQuanti seventeen years ago and has since led its transformation into a data- and AI-driven performance marketing leader. Under his leadership, iQuanti has become a trusted partner for top brands across industries, with a particularly strong footprint in the banking and financial services sector.
“I am incredibly proud of what we’ve built at iQuanti over the past seventeen years,” said Sastry. “We have always remained nimble and innovative, consistently delivering significant value to our clients. As we look forward, Arnab is the right leader to build on this strong foundation and guide iQuanti’s evolution into an AI-first company. I will continue to support the journey as the Executive Chairman and Chief Cheerleader of iQuanti.”
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