Invoca Integrates with Adobe to Bridge Digital and Offline Sales

Invoca, a leader in revenue execution platforms, has announced its integration with Adobe Experience Platform (AEP). This AI-powered solution connects digital engagement with high-value conversations in the contact center, providing Adobe users with unmatched visibility into complete buyer journeys. The integration enables companies to unify data sources, optimize campaigns, and accelerate revenue growth across all channels.

“First-party data is an essential part of customer identity profiles, but most brands have major blind spots when it comes to phone conversations,” said Peter Isaacson, CMO of Invoca. “Our Adobe Experience Platform integration allows businesses to use AI to extract first-party data from conversations, optimize the buyer journey, and drive more revenue.”

AI-Powered Insights for a Complete Customer Journey

Invoca’s advanced conversation analytics AI captures crucial first-party data from phone calls—such as product interest, purchase intent, and conversion outcomes—and streams it directly into Adobe Experience Platform. With this integration, businesses can:

Gain a Complete Picture of the Customer Journey

  • Real-Time CDP: Build complete customer profiles by merging digital signals with conversation data for more personalized experiences.
  • Customer Journey Analytics: Identify why customers abandon digital experiences and call into contact centers.
  • Adobe Analytics: Combine contact center sales with e-commerce and digital conversions to measure the full impact of marketing campaigns.

Deliver Personalized, Omnichannel Customer Experiences

  • Journey Optimizer: Use AI-driven insights to create personalized customer journeys based on explicit preferences shared in phone conversations.
  • Target: Integrate offline conversions from contact center sales into A/B testing programs to optimize the digital experience.

Maximizing ROI with Invoca and Adobe

For BBQGuys, a leading retailer for grilling and outdoor living, phone calls are a critical part of the buying journey. Many online visitors call in for expert advice before making a purchase. By using Invoca’s Adobe Experience Platform integration, BBQGuys transformed its A/B testing strategy, achieving a 16% increase in call conversions and an 11% boost in average revenue per call.

“Though we’re an e-commerce business, the call-in experience is a key differentiator for our brand,” said Brian Todd, Senior Business Analyst at BBQGuys. “Invoca provides real data on how our marketing campaigns drive sales calls, helping us significantly improve our conversion rates.”

Experience Invoca Live at Adobe Summit

See Invoca’s revenue-driving integration in action at Adobe Summit in Las Vegas from March 18-20, 2025, Booth #1378. Stop by for a hands-on demo and enjoy a data-driven candy store experience, where Invoca is serving up sweet insights and treats!