New agentic AI capabilities orchestrate the buying experience across digital, voice, and messaging channels

Invoca, the AI leader in revenue execution platforms, has announced a definitive agreement to acquire Symbl.ai, an AI-driven human intelligence platform. The acquisition integrates Symbl.ai’s expansive AI toolset into the Invoca platform, empowering companies to deliver a modern buying experience that blends digital efficiency, AI-driven insights, and human empathy.

“AI is upending the worlds of advertising, commerce, and the contact center, completely disrupting how brands have learned to operate in the digital era. In combining Symbl.ai’s cutting-edge AI technology and Invoca’s decade-long record of AI leadership, we are empowering forward-leaning brands to deliver the seamless buying journey of the future,” said Gregg Johnson, CEO of Invoca. “By blending digital speed, AI precision, and human empathy, brands gain richer personalization, faster resolutions, and measurable lifts in satisfaction and conversion.”

Three Ways Symbl.ai Accelerates Invoca’s Vision

  • Orchestrate seamless buying experiences with AI: Use conversational SMS and AI voice agents alongside digital and human touchpoints to boost self-service and conversion.
  • Magnify human impact in the contact center: Equip agents with real-time AI insights to foster trust, empathy, and value in every interaction.
  • Drive efficiency across revenue teams: Leverage agentic AI within Invoca and third-party tools to streamline the buyer journey and increase productivity.

Advanced AI Tools That Convert Interactions Into Revenue

Co-founded by Surbhi Rathore and Toshish Jawale, Symbl.ai has developed next-generation AI that deciphers human conversation across voice, video, and text. Their proprietary large language model (LLM), uniquely trained on human dialogue, enables contextual understanding at scale, making it possible for AI systems to support agents precisely when needed.

Key features of Symbl.ai’s platform include:

  • A proprietary LLM and embeddings model tailored for industry-specific use cases.
  • Enterprise-ready AI tools for speech recognition, sentiment analysis, summarization, key phrase detection, and text-to-speech.
  • A multi-agent studio for building autonomous workflows across communication channels.
  • Real-time agent assistance with live guidance and decision support powered by both conversation context and the customer knowledge base.

Enabling Brands to Thrive Amid AI Disruption

With Symbl.ai’s technology, Invoca will enable brands to meet buyers with AI-powered engagement and real-time measurement, ensuring growth even amid AI disruption and economic uncertainty.

“Just as brands were settling into a digital-first world, generative AI is flipping the script on how people search, discover, and make buying decisions—thanks to conversational engines and real-time, AI-guided interactions,” said Ian Jacobs, VP and Lead Analyst at Opus Research. “The companies that pull ahead will pair generative models with agentic AI that orchestrates every step of the buyer journey. Invoca’s move to acquire Symbl.ai does just that, equipping brands to steer conversations, elevate customer experience, and turn engagement into measurable revenue.”

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