Further has launched Compass Marketing Intelligence, a cutting-edge accelerator solution designed to help businesses fully leverage their Google Marketing Platform (GMP) data within Google Cloud Platform (GCP). By integrating with Conversational AI powered by Gemini, Compass enables organizations to centralize, visualize, and activate their GMP data in minutes—unlocking smarter marketing decisions and significant business growth.

Compass Marketing Intelligence supports a range of advanced AI use cases, including media mix modeling and propensity models, helping brands not only improve ad performance but enhance overall business outcomes. This innovative platform addresses a critical need in the market—according to Forrester, only 42% of marketers feel their companies can effectively convert data into actionable insights.

With Compass, marketers gain a single source of truth across their entire Google ad stack and accounts. The solution enables campaign performance measurement, advanced optimization via Vertex AI models, faster learning cycles, and implementation of first-party data strategies. Early adopters have already seen conversion rate increases of 5–20% thanks to AI-driven propensity models built on Vertex AI.

“We are excited to introduce Compass Marketing Intelligence, a solution that will change how marketers use their Google data,” said Jason Tabeling, Head of Solutions at Further. “Compass eliminates data silos and lets businesses make smarter, more efficient marketing decisions, drive significant revenue growth and optimize marketing spend with the power of AI.”

Compass Marketing Intelligence is available on the Google Cloud Marketplace, making it easy for Google Cloud users to discover, deploy, and integrate the solution seamlessly into their existing environments.

Compass Marketing Intelligence Key Features:

  • AI-Driven Optimization: Leverage first-party machine learning propensity models with Vertex AI to target high-value audiences and retarget in Google Ads via GA4.
  • Increased Revenue and Efficiency: Designed to guide teams toward greater revenue and marketing efficiency, with a potential media uplift of 5–20%.
  • Accelerate AI Use Cases: Lay the groundwork for applying Google AI to real-world marketing challenges.
  • Unified Data View: Access a consolidated view of GMP data across multiple accounts.
  • Interactive Dashboards: Use ready-to-go Looker dashboards for real-time insights from your Google marketing data.
  • Conversational AI: Interact with your data using Conversational AI by Gemini to uncover insights quickly.
  • Faster Decisions: Maintain continuous visibility into campaign efforts and make timely, informed marketing decisions.

Compass Marketing Intelligence empowers marketers to move beyond traditional analytics and embrace AI-powered insights. By activating GMP data within GCP, brands can unlock new levels of efficiency, effectiveness, and growth.