Together, the two companies equip retailers with actionable intelligence to navigate volatility with confidence.

EDITED™, a leading global retail intelligence platform, has partnered with global consulting firm AlixPartners to help retailers navigate the complexities of today’s rapidly evolving market landscape.

This collaboration combines EDITED’s real-time data and analytics with insights from AlixPartners’ Consumer Sentiment Index (CSI), offering retailers a comprehensive view of shifting consumer behaviors, pricing trends, and product strategies.

Together, the companies have co-authored a new report titled “Resetting the Playbook: How Apparel Retailers Can Win on Price in 2025.” The report explores how leading apparel brands are rethinking pricing strategies to safeguard margins, drive growth, and remain competitive in 2025.

To expand on these findings, EDITED and AlixPartners will co-host a live webinar, “What the Data Reveals About Assortment, Pricing, and Growth.” The session will feature a data-driven discussion integrating sentiment data from over 9,000 U.S. consumers with EDITED’s analysis of thousands of SKUs across the fashion and apparel industry. Experts will highlight where retailers are losing momentum and uncover areas of opportunity in today’s dynamic retail environment.

“Retailers are facing an environment where agility and connected insights are critical,” said Doug Kofoid, CEO of EDITED. “By pairing AlixPartners’ deep understanding of consumer sentiment with our real-time market data, we’re helping retailers make decisions that reflect both what customers say and what the market shows.”

John Samuel, Partner & Managing Director at AlixPartners, added: “The retailers seeing the biggest upside right now are those connecting the dots between marketplace data, consumer insights, and business decisions. When you align pricing, assortment, and marketing strategies — and layer in AI and machine learning — you move from reactive to truly strategic. That’s how brands turn volatility into an advantage.”

The co-authored report is available for download here, and registration for the upcoming webinar can be found here.

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