Domaine, the leading global Shopify design and development practice, has announced a significant investment in its business-to-business (B2B) offering, further strengthening its strategic partnership with Shopify. This initiative is designed to help B2B companies—including manufacturers, distributors, and CPG brands—grow revenue more efficiently by streamlining B2B operations and reducing the cost of serving wholesale customers.
As part of this expansion, Domaine has appointed industry veterans Randy Higgins and Brad Borman as Managing Directors of B2B. Both bring decades of experience in digital commerce, B2B operations, and global B2B transformation across diverse industries. Higgins previously served as Head of B2B Solutions at Merkle and Chief Strategy Officer at Shift7, a Merkle company. Borman was most recently SVP of Commerce Growth at Merkle, following his role as EVP of Growth and Partner at Shift7. Their leadership further positions Domaine to deliver greater value to clients navigating the rapidly evolving B2B commerce landscape.
“We are thrilled to welcome Randy and Brad to the Domaine leadership team,” said Peter Humphrey, CEO of Domaine. “Their deep expertise and shared vision for transforming B2B commerce aligns perfectly with our mission to deliver exceptional commerce solutions to a wider—and growing—segment of the market.”
“Randy and I are honored to join the team at Domaine at such an exciting time in the evolution of B2B commerce,” Borman added. “With more B2B revenue shifting to digital channels and Shopify investing heavily in enterprise-ready functionality, we see tremendous opportunity to help companies modernize how they sell to all of their customers. Domaine’s technical roots and Shopify expertise give it the ideal foundation to lead this transformation.”
This investment represents another pivotal milestone in Domaine’s growth, expanding its commerce capabilities and deepening its collaboration with Shopify. By leveraging Shopify’s advanced B2B platform, Domaine aims to deliver scalable, cost-effective solutions that optimize digital channels and unlock new growth opportunities. Coupled with world-class commerce delivery and the global B2B transformation expertise of Higgins and Borman, Domaine further cements its position as a leader in modern commerce solutions.
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