Cordial, a leading cross-channel marketing platform, has announced key leadership promotions and expanded its presence across new enterprise verticals including media, real estate, and travel. These strategic moves support Cordial’s continued momentum and its AI-driven mission to help brands deliver personalized, revenue-generating customer experiences at scale.

Customer and Industry Expansion

Organizations in diverse sectors are turning to Cordial’s platform to unify real-time data, streamline their tech stacks with a native Customer Data Platform (CDP), and deploy omnichannel, intent-driven messaging. This enables businesses to personalize interactions and scale revenue-driving campaigns more effectively than ever.

“Rapidly evolving customer expectations are outpacing traditional marketing technology stacks, forcing enterprise leaders to search for a better answer,” said Matt Howland, newly appointed President at Cordial. “Our momentum with leading brands like BuzzFeed, HuffPost, Virgin Voyages, and Realtor.com® demonstrates how Cordial’s platform is redefining customer engagement across industries.”

For example, HuffPost shifted its email marketing focus from driving web traffic to becoming a top-performing revenue stream for memberships. Using Cordial’s segmentation tools, the publication now targets audiences with donation appeals and personalized messaging—contributing to a 150% year-over-year increase in member revenue.

Strategic Leadership Promotions

To support ongoing growth and innovation, Cordial has promoted several senior leaders:

  • Matt Howland – President and Chief Product & Engineering Officer, with over 20 years in tech leadership
  • Amy Strasser – VP of Product Management, bringing SaaS expertise and a customer-first mindset
  • Jeni Bishop – VP of Marketing, with a proven record in B2B marketing strategy
  • Katie Chandler – VP of Finance, offering more than 15 years of financial leadership experience

These promotions follow the recent appointments of Rob Garf as SVP of Strategy and Insights and Julien Sauvage as CMO.

“With our product and market expansion accelerating, elevating our top performers was a natural step,” said Cordial CEO Jeremy Swift. “These leaders embody operational excellence, business acumen, and our core values. They’ll be instrumental in driving the next phase of Cordial’s success in the AI-powered marketing era.”

Product Innovation and Evolution

In 2024, Cordial introduced a suite of advanced features to further personalize and optimize marketing efforts, including:

  • Cordial Edge™: Predictive AI insights like Send Time Optimization, Purchase Propensity, Product Recommendations, and more
  • Website Personalization: Bringing Cordial’s dynamic content capabilities to web experiences
  • Simple Editor: A no-code drag-and-drop interface for building marketing campaigns faster
  • Expanded Mobile Tools: Support for React Native SDK and improved geolocation features

Marketing professionals can dive deeper into how to harness AI and unified data for customer engagement by joining Cordial’s virtual event series, Stay Tuned. The six-part series is open for registration now.

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