Cognitiv, the leading advanced performance partner powered by deep learning, announced a slate of mission-critical conversations with brand luminaries at Cannes Lions International Festival of Creativity, June 16–19, 2025. As it celebrates its milestone 10th anniversary, Cognitiv will gather industry leaders to reflect and explore how AI is fundamentally transforming advertising through a series of high-impact sessions with the company’s own experts in AI, neuroscience, and marketing performance.
From intimate yacht discussions to main stage presentations, Cognitiv’s presence highlights how deep learning is revolutionizing advertising, helping brands move beyond traditional targeting to contextual intelligence, beyond proxies to real metrics, and beyond optimization to genuine exploration.
“Cognitiv is arming brands and agencies with the tools to transform their marketing now, not in some distant future,” said Eric Danetz, President, Cognitiv. “We’re at an inflection point where AI is accelerating innovation at an unprecedented pace and fundamentally reshaping how brands connect with consumers. For the past decade, we’ve been focused on bringing intelligence to advertising through advanced deep learning. The conversations we’re hosting at Cannes reflect how far the industry has come and where it’s headed.”
Headlining the company’s Cannes Festival thought leadership, Cognitiv’s Chief Science Officer and co-founder Dr. Aaron Andalman will be featured in the “Cannes Future Gazers” session at the Terrace Stage on Tuesday, June 17, at 1:00 PM, offering insights on how AI and neuroscience are shaping the future of advertising.
Yacht-Side Conversations: Industry Leaders Tackle AI’s Impact on Marketing
Throughout the festival, the company will host an exclusive series of Yacht-Side Conversations aboard the Cognitiv Yacht O’Lion at Jetée Albert Edouard Nord, bringing together brand and agency leaders across sectors including Health and Pharmaceuticals, Financial Marketing, and Technology.
“As we mark our tenth year of bringing intelligence to advertising, Cannes is the ideal stage to showcase how deep learning is breaking through the performance plateau many brands face today,” said Justine Frostad, SVP Marketing, Cognitiv. “The convergence of AI, media, and marketing is creating unprecedented opportunities for innovation. At Cannes, we’ll explore how media as a concept is evolving in 2025 and what marketers need to know to stay ahead.”
Monday, June 16
- 11:00 AM – Global Visionaries: How Lenovo and Assembly Are Rewriting the Media Playbook
Rick Acampora, Global CEO, Assembly
Rick Corteville, Executive Lead, Global Media COE, Worldwide, Lenovo
Moderator: Jeremy Fain, CEO and co-founder, Cognitiv - 12:30 PM – Empowered to Innovate: Gallo and UM on Leading Teams and Embracing New Technologies
Amy Lund, VP of Marketing and Communications, GALLO
Marcy Greenberger, US Chief Investment Officer, UM
Moderator: Anna Spanfeller, VP, Agency Partnership, Cognitiv
Tuesday, June 17
- 11:00 AM – Reimagining Performance: How AI, Human Ingenuity, and Bold Leadership Are Reshaping Financial Services Marketing
Nicole Estebanell, US CEO, Mediahub Worldwide
Andrea Zaretsky, Chief Marketing Officer, Morgan Stanley Wealth Management and E*TRADE
Moderator: Eric Danetz, President, Cognitiv - 12:30 PM – AI with Integrity: IPG Mediabrands Health and Bristol Myers Squibb on Trust in Pharma Marketing
Melissa Gordon Ring, President, IPG Mediabrands Health
Denise Dalton, Vice President Marketing, Bristol Myers Squibb
Moderator: Anna Spanfeller, VP, Agency Partnership, Cognitiv
Wednesday, June 18
- 12:00 PM – How AI Unlocks New Levels of Growth
Liane Nadeau, Chief Investment Officer, Digitas North America
Moderator: Aaron Andalman, Chief Science Officer and co-founder, Cognitiv
Women Leaders at the Forefront of AI and Media Innovation
Cognitiv’s leadership will be prominently featured at the Female Quotient Equity Lounge throughout the festival:
Wednesday, June 18
- 4:30 PM – The Marketing Anecdote: Making AI Your Friend
Jana Jakovljevic, SVP, Partnerships, Cognitiv
Thursday, June 19
- 11:00 AM – Architecting You: How Personal Philosophies Fuel Professional Excellence
Justine Frostad, SVP, Marketing, Cognitiv - 12:00 PM – Media Convergence: What ‘Media’ Means in 2025
Anna Spanfeller, VP, Agency Partnerships, Cognitiv
From custom neural networks that predict consumer behavior to ContextGPT-powered contextual targeting that understands page content with human-like comprehension, Cognitiv’s solutions help brands achieve measurable outcomes including CPA reductions, incremental lift, and ROAS improvements.
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