Cloudinary Launches Standalone Video Platform with Advanced Accessibility and Localization Features

Cloudinary announced the release of Cloudinary Video as a standalone, API-first solution, packed with new features designed to meet business-critical accessibility requirements and streamline post-production workflows. The innovations aim to help brands scale video localization, live streaming, and content personalization across digital platforms.

Recognized in the Gartner® Market Guide for Video Platform Services, Cloudinary supports over a billion videos for clients such as Adidas, Bleacher Report, Doximity, Fiverr, Hydrow, Simpleview, and Vorwerk. These companies rely on Cloudinary to optimize product pages with micro-videos, automate user-generated content workflows, and embed high-performing video content into websites and apps.

With flexible APIs, a composable architecture, and AI-powered automation, Cloudinary Video enables developers to embed high-quality video experiences quickly and affordably. “Our partnership with Cloudinary goes beyond tech integration,” said Andrés Bastidas, Group Product Manager at Simpleview. “We manage two billion images and videos monthly across 1,300+ customers using Cloudinary’s robust infrastructure.”

Kim Matenchuk, Managing Director of Video at Cloudinary, emphasized the value of localization and accessibility: “As compliance with the European Accessibility Act becomes mandatory, tools that automate video captions and transcripts are crucial. Our AI also enables translation, making content globally adaptable while reducing production costs.”

Key Features of the New Cloudinary Video Platform:

Enhanced Accessibility:

  • Ensure compliance with WCAG 2.1 Level AA guidelines
  • Add multiple audio tracks for localization and accessibility
  • Use AI to automatically translate video content and generate metadata like titles and tags
  • Edit AI-generated captions with a user-friendly translations editor

Faster Customization:

  • Embed Cloudinary Video Player Studio in CMS, PIM, or ecommerce platforms
  • Create and reuse player configurations to personalize video experiences at scale

Support for Long-Form Video:

  • Stream content in HD and 4K quality
  • Enable in-video visual search for navigating long videos more efficiently

Live Streaming Capabilities:

  • Power live events like demos, workouts, property tours, and more using the Live Stream API
  • Automatically record sessions and simulcast to social media platforms
  • Monitor real-time engagement and stream health analytics

To explore these features, visit the Cloudinary Video product page and try out the interactive demos. Businesses can also evaluate ROI using the Cloudinary Video Value Calculator. For details on Cloudinary’s accessibility efforts, see the European Accessibility Act eBook.