MySize, Inc., a global leader in AI-driven sizing solutions and omnichannel e-commerce platforms, has announced the appointment of Borja Cembrero Saralegui as Chief Growth Officer (CGO).

As MySize enters its next phase of global growth and sustainability-focused innovation, Cembrero brings a strong track record in fashion-tech, strategic expansion, and AI deployment in retail. As co-founder and CEO of Naiz Fit—acquired by MySize in 2022—he was instrumental in scaling AI-powered sizing technology to over 18 countries, working with major global brands such as Desigual and Canali to reduce return rates, improve conversion, and deliver personalized shopping experiences.

In his new role as CGO, Cembrero will lead MySize’s international expansion strategy, manage partnership and M&A opportunities, and reinforce the company’s leadership in AI-powered fashion and retail solutions.

“Borja is a proven innovator who has already demonstrated how AI and data can solve fashion’s biggest challenges. With his leadership, we are doubling down on strategic growth, M&A, and scaling our circular fashion strategy with Percentil. I encourage investors to follow MySize closely — we’re just getting started,” said Ronen Luzon, Founder and CEO of MySize. “He has already proven the commercial value of AI in fashion retail. As CGO, we believe that he will be instrumental in driving accelerated growth, strategic innovation, and long-term shareholder value.”

Cembrero joins the executive team at a pivotal time, supported by advancements in virtual try-on, size personalization, smart data platforms, and MySize’s entry into the circular fashion market through the acquisition of Percentil, a leading managed marketplace for second-hand fashion. Recent innovations include the Integrated Virtual Try-On solution and Naiz Fit’s Generative AI strategy unveiled at CES and NRF 2025.

“I’m honored to take on this role at such a transformative time for the company,” said Cembrero. “MySize has unique technology, strong momentum, and a bold vision to redefine how fashion is experienced—online and offline. I look forward to building on this foundation to scale our impact worldwide.”

As part of his expanded responsibilities, Cembrero will also drive growth initiatives across MySize’s SaaS portfolio and digital retail platforms, ensuring continuous innovation and agility in rapidly evolving markets.

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