AI-Driven Call Tracking and Analytics Platform Now Available for U.S. Marketers and Enterprises

Automated Analytics, a leading provider of marketing intelligence solutions across the UK and Europe, has officially launched Call360 in the United States. This cutting-edge AI-powered call tracking and analytics platform redefines how businesses capture and analyze call data, providing real-time insights into customer conversations and marketing ROI—without the need for extensive analyst teams.

After a successful deployment in the UK, Call360 is now accessible to U.S. marketers, agencies, and enterprises seeking to harness the full value of inbound and outbound call analysis. Leveraging advanced artificial intelligence, Call360 not only tracks call origins but also deciphers caller intent, sentiment, and call outcomes—empowering teams to make faster, smarter marketing decisions.

Seamless integrations with leading platforms such as HubSpot, Salesforce, and Microsoft Dynamics allow for automated reporting, saving marketers time and increasing operational efficiency.

“Call360 goes far beyond traditional call tracking,” said Mark Taylor, CEO of Automated Analytics. “By leveraging AI, we help businesses visualize the entire customer journey—from digital touchpoints to voice interactions and CRM records—and turn that data into meaningful action. U.S. marketers now have access to this game-changing level of intelligence.”

Key Features of Call360:

  • Proprietary Large Language Model: Adapts to unique business workflows and improves accuracy over time by understanding industry-specific terminology.
  • AI-Powered Call Analytics: Automatically interprets caller intent, sentiment, and conversion outcomes in real time.
  • Attribution & ROI Tracking: Links phone calls to digital campaigns across platforms like Google Ads, Google Analytics, and Meta.
  • Real-Time Insights Dashboard: Provides visual analytics across multiple locations and teams for quick decision-making.
  • CRM Integration: Syncs call intelligence with over 100 CRMs including Salesforce, HubSpot, and Microsoft Dynamics.
  • Compliance-Ready Recording & Transcription: Fully GDPR and TCPA compliant, with secure storage and transcription of calls.

Already trusted by industry leaders such as Centrica, British Gas, and Dyno-Rod, Call360 empowers companies in sectors like retail, finance, healthcare, and home services to reduce ad spend waste, improve lead conversion, and enhance customer experiences.

Interested businesses can request a demo to explore how Call360 can revolutionize their marketing strategy.

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