Move Care Forward is the direct result of deep research into the realities facing independent ambulatory care practices today. AdvancedMD identified that the single biggest barrier to growth for these practices is not clinical complexity — it is everyday administrative friction.

Chasing reimbursements, managing claims, working through denials, and handling after-hours charting drain the time and energy that should go directly to patients. Move Care Forward names that problem head-on and commits AdvancedMD to solving it through an integrated platform — spanning practice management, EHR, revenue cycle management, and patient engagement — that addresses these challenges at the source.

Cho joins AdvancedMD from SimplePractice, where as Vice President of Marketing she led the full customer marketing organization for the mental health SaaS platform. In that role she architected the company's payments monetization strategy, spearheaded the go-to-market for a managed billing service acquisition, and drove a full product packaging and pricing overhaul — each initiative delivering multi-million dollar revenue impact.

Prior to SimplePractice, she led product marketing for the QuickBooks services portfolio at Intuit, repositioning its online payroll lineup and leading go-to-market for the QuickBooks Banking portfolio. She has also held marketing leadership roles at Wells Fargo and American Express. Cho holds an MBA from the Stanford Graduate School of Business and a B.S. in Chemical Engineering from the University of Notre Dame.

Key Takeaways

• →AdvancedMD has named Stephanie Cho as Chief Marketing Officer, bringing deep product-led growth and revenue cycle expertise from SimplePractice, Intuit, Wells Fargo, and American Express.
• →The new Move Care Forward brand platform directly confronts the #1 barrier facing independent practices: administrative friction in billing, claims, and revenue cycle management.
• →AdvancedMD's unified platform covers practice management, EHR, revenue cycle management, and patient engagement — serving over 13,000 practices and 850 billing companies.
• →The company's AI Clinical Assistant suite — including Ambient Listening, Transcription, and AI Action Items — is actively reducing documentation burden and streamlining workflows for ambulatory providers.
• →Cho's background at SimplePractice included architecting a payments monetization strategy and leading a managed billing acquisition go-to-market — each delivering multi-million dollar revenue impact.
• →The dual announcement signals a strategic inflection point for AdvancedMD — combining brand clarity, marketing leadership, and AI investment to accelerate its position as the go-to platform for independent ambulatory care.