Partnership Empowers Advertisers with Scalable, Cross-Border Audience Strategies
Vistar Media has announced a new global data partnership with Spotzi, a leading provider of geomarketing data. This collaboration enables brands to enhance their global out-of-home (OOH) media strategies with consistent, high-quality audience insights across international markets.
Since the launch of Vistar’s global demand-side platform (DSP), cross-border campaign activity has grown significantly—seeing a 36% average month-over-month increase. To meet the growing need for scalable and unified audience data, Vistar’s integration with Spotzi empowers advertisers to plan and activate campaigns across regions with greater ease and precision.
“As brands expand internationally, they need audience strategies that scale with them—not a patchwork of regional data solutions,” said Amanda Flugstad-Clarke, Senior Director of Data Partnerships at Vistar Media. “Our partnership with Spotzi makes that possible. Advertisers can now reach audiences in multiple countries using standardized, high-quality data—all from one platform. It’s a huge leap forward for global OOH.”
Key Benefits for Marketers:
- Reach consumers globally using a unified audience taxonomy enriched with localized insights.
- Activate Spotzi’s audience data directly within Vistar’s global DSP for seamless campaign execution.
- Eliminate the complexities of managing multiple data vendors, accelerating speed-to-market for international campaigns.
“This partnership is a true meeting of minds,” said Remco Dolman, CEO of Spotzi. “Vistar brings world-class OOH technology, and Spotzi brings the audience intelligence to match. Together, we’re making out-of-home as intelligent and accessible as digital—powered by automation, data, and scalable solutions.”
By integrating Spotzi’s data, Vistar continues to deliver on its mission: to make OOH media as intelligent, efficient, and accessible as any digital channel—regardless of where a campaign runs.