Verb Technology Company, Inc., a leader in social commerce innovation, has announced the acquisition of Lyvecom, Inc. through a definitive Stock Purchase Agreement dated April 11, 2025. The deal, valued at up to $8.5 million, includes $3 million in cash, repayment of $1.125 million in S.A.F.E. investments, a $100,000 loan payoff, and the issuance of $1 million in restricted shares of Verb common stock. An additional $3 million in earn-out payments may be made over 24 months, depending on Lyvecom’s performance metrics.

The acquisition aims to accelerate the growth of MARKET.live, Verb’s flagship livestream shopping platform, positioning it for explosive growth within the booming online video commerce market, which is forecasted to grow to $117.35 billion by 2034.

A True Omnichannel Livestream Experience

The integration of Lyvecom’s technology will enable brands to deliver seamless livestream shopping experiences across websites, mobile apps, and social platforms. This includes MARKET.live’s AI-powered content automation and personalized shopping journeys, empowering brands to regain control of their audience, content, and conversions while gathering critical zero-party data.

With one-click simulcasting, brands can now expand the reach of their livestream events across owned and third-party platforms while maintaining unified checkout and inventory management. This capability helps reduce reliance on social media algorithms and ensures consistency in branding and customer engagement.

Empowering Brands with Control and Consumer Trust

“The future of commerce is livestreaming and shoppable video content,” said Maxwell Drut, Co-Founder and CEO of Lyvecom and incoming Chief Technology Officer at MARKET.live. “This integration gives power back to the brands, allowing them to retain full control of audience engagement, content, and conversions, while enabling secure, privacy-conscious shopping experiences directly on their owned platforms.”

Consumers can now enjoy interactive livestream shopping experiences directly on brand websites and mobile apps, protected by brand-specific privacy policies. This fosters greater trust and deeper relationships between consumers and brands.

Strategic Partnerships and Data-Driven Growth

Through expanded partnerships with Tapcart, Shopify Shop App, Klaviyo, Recharge, and agency networks, MARKET.live aims to scale its presence among mobile-first DTC brands. Lyvecom’s merchant playbooks will support these brands in navigating evolving social algorithms and converting audiences from third-party platforms to owned channels.

AI-Powered Future of Video Commerce

The acquisition brings cutting-edge AI tools to MARKET.live, including:

  • AI-Driven Video Commerce: Real-time content creation, repurposing, and engagement using AI-powered virtual hosts indistinguishable from humans.
  • AI-Generated UGC: Proprietary AI trained on thousands of video interactions to automate branded video content.
  • AI-Powered Predictive Analytics: Tools to optimize merchandising, track shopper behavior, and boost conversion rates.

With Lyvecom’s integration, MARKET.live is poised to redefine how brands connect with consumers in the rapidly evolving digital commerce landscape.