UserTesting, the leading provider of customer insights for the enterprise, today announced the acquisition of User Interviews, the leading participant recruitment platform for user research, market research, and AI training. The combination brings together powerful insights technology with premium participant access to create the industry’s most comprehensive and scalable customer insights solution.

“As companies reimagine their products and experiences to win in the AI era, the need for trusted customer insights has never been greater,” said Eric Johnson, CEO of UserTesting. “By bringing UserTesting and User Interviews together, we’re creating the fastest and most reliable way for teams to understand their customers and make better, smarter decisions with confidence.”

Basel Fakhoury, CEO of User Interviews, added, “We started User Interviews to help organizations hear from the people that matter most to their businesses. Combining our panel capabilities with UserTesting’s platform gives enterprises a more scalable, trusted way to access the right audiences and turn insights into action.”

Advancing Panel Reach and Participant Management at Enterprise Scale

The combination unites UserTesting’s category-leading insights platform and global general population network with User Interviews’ premium participant marketplace. Together, the companies make it faster, easier, and more cost-effective to recruit the right participants across any criteria, geography, or audience type.

With unmatched panel breadth, depth, and speed of access to consumers, B2B professionals, and specialized audiences, enterprises gain high-fidelity insights to support rapid, high-stakes decision-making.

Customer Benefits

• Broad reach: Everyday consumers, niche audiences, specialized experts, B2B professionals, and hard-to-reach roles
• Precise targeting and matching: Rich demographic, behavioral, attitudinal, and industry-specific segmentation
• Proprietary fraud prevention: Advanced controls designed to protect insight quality and trust
• Rapid scale: Fast access to millions of participants for live, unmoderated, and quantitative research
• Enterprise-grade trust: Built-in security, privacy, and data governance designed for global enterprises

Empowering Teams to Act with Confidence

The acquisition unlocks new capabilities for designers, researchers, product managers, and marketers to identify the exact audiences they need, engage them quickly, and extract insights at speed using AI-powered analysis.

By bringing the real voices of customers directly into product, marketing, and AI decisions, the combined platform enables organizations to move from understanding to confident action faster than ever before.