Sermo, the fast and frictionless platform for healthcare professional (HCP) engagement, has launched the Engagement Manager—a new on-demand advertising solution that gives health-focused companies direct access to Sermo’s global community of over 1 million triple-verified healthcare providers. This self-serve platform empowers pharmaceutical companies and health-related brands—from consumer health and over-the-counter products to digital health and supplements—to quickly launch campaigns and engage the medical professionals influencing patient decisions daily.

“Healthcare providers don’t just prescribe—they guide purchasing decisions across every area of health and wellness, from which prenatal vitamin to choose to which senior care product to trust,” said Peter Kirk, CEO of Sermo. “With the Engagement Manager, we’re opening the door for health-focused brands to reach these healthcare influencers directly—no red tape, no long lead times. It’s about connecting brands with providers through trusted information when it matters most.”

The Engagement Manager allows marketing and communications teams to:

  • Quickly build image and video ads using existing creative assets
  • Launch campaigns targeted by specialty and geography
  • Access real-time insights into campaign performance
  • Adapt messaging and creative based on HCP engagement trends

Unlike public social media platforms where users self-report their credentials, Sermo operates within a secure, healthcare-only environment where every member’s medical credentials are verified in advance. This ensures advertisers reach real, practicing physicians, advanced practice providers, and pharmacists—not bots or unverified users.

The platform directly meets the preferences of healthcare professionals: 63% of HCPs express high demand for short-form, bite-sized fast facts, and 57% prefer videos under three minutes*. Moreover, 85% of physicians report being in a more medically and professionally focused mindset when using HCP-only platforms**. Aligning the right content with the right context enhances both relevance and impact.

Brands advertising on Sermo typically see significant engagement lifts, including a 36% increase in physician intent to discuss the brand with peers, an 18% increase in physician intent to use or recommend the product, and an 86% increase in unaided brand awareness***.

All existing Sermo clients will now benefit from faster, more streamlined campaign launches powered by the Engagement Manager.

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