As public concern mounts over the environmental impact of AI-driven data centres, Schneider Electric is pushing back on a growing narrative — that AI's water footprint is an unavoidable price of progress. Speaking at the Schneider Electric & TeraWulf Global Press Event in Buffalo, New York, company leaders made a compelling case: the water consumption associated with AI infrastructure is not a technical constraint. It is a design decision.
Separating Liquid Cooling from Water Consumption
At the heart of Schneider Electric's argument is a critical distinction that is often lost in public discourse: liquid cooling and water consumption are not the same thing. The former is a thermal management approach — a way of efficiently moving heat away from high-density IT loads. The latter is a specific consequence of design choices about how that heat is ultimately rejected into the environment.
Tuan Hoang, Head of Cooling Technology and Product Development at Schneider Electric, addressed this directly. "Zero water is needed to cool AI data centres," he told journalists. "Liquid cooling is required but it's for the load and radiators. Water consumption for data centres is a choice — a geographical choice dependent on power, land and what is required."
This framing reorients the sustainability debate. For racks operating at 400kW and beyond, liquid cooling is non-negotiable from a thermal standpoint. But whether that liquid cooling loop consumes or evaporates water is an engineering and siting decision — one that operators can and should be making deliberately.
"Water consumption for data centres is a choice. It's a geographical choice dependent on power, land and what is required."— Tuan Hoang, Head of Cooling Technology & Product Development, Schneider Electric
The Closed-Loop Solution: No Evaporation, No Discharge
Schneider Electric's answer to the water problem centres on its Uniflair XCA line — a series of pre-engineered, air-cooled chillers purpose-built for data centre environments. Crucially, these systems do not rely on evaporative cooling. "It does not use water, just radiates heat out," Tuan noted. Each unit delivers continuous cooling capacity of up to 2.4MW, supports fast restarts, and offers dual-feed power redundancy.
The systems operate on a closed-loop, factory-sealed volume of high-quality cooling fluid — tested at Motivair's facilities in Buffalo and designed to remain fully contained within the system for the entire operational life of the data centre. With zero evaporation and zero onsite discharge, routine water consumption tied to cooling is effectively eliminated.
Motivair by Schneider Electric — acquired by Schneider Electric in February 2025 — sits at the centre of this capability. As the company with the largest installed base of high-density liquid cooling solutions globally, Motivair brings over a decade of field-proven deployment experience across every major geography.
The Numbers: Dallas and Paris Case Studies
To ground the argument in concrete data, Schneider Electric presented two modelled data centre scenarios comparing traditional air-cooled infrastructure with liquid-cooled alternatives — one in Dallas, Texas and one in Paris, France. The results were striking in both cases.
In Dallas, projected annual water consumption fell from 382,000 cubic metres under traditional air cooling to 197,000 cubic metres with liquid cooling — a reduction of 48%. In Paris, the figures dropped from 108,000 cubic metres to 51,000 cubic metres, representing a 53% saving. In both geographies — one hot and arid, one temperate — liquid cooling delivered roughly a halving of annual water utility demand, without any sacrifice in cooling performance.
"It's a choice to how you reject the heat, and the myth that all data centres with liquid cooling are using lots of water isn't true," Tuan said. "We focus on high-efficiency chilling."
"Liquid cooling has been around since the 1980s but now it isn't an option, it's mandatory. People don't have a choice — if you want advanced AI systems going in, you have to cool them."— Rich Whitmore, CEO, Motivair by Schneider Electric
Mandatory, Not Optional: The Industry Inflection Point
What is clear from Schneider Electric's messaging is that this is no longer a conversation about future-proofing. Liquid cooling has crossed from optional upgrade to baseline requirement for any operator deploying next-generation AI infrastructure. The question is no longer whether to implement it, but how — and specifically, whether to do so in a way that eliminates or minimises water consumption as a co-consequence.
Schneider Electric's end-to-end portfolio — spanning Coolant Distribution Units (CDUs), ChilledDoor® rear door heat exchangers, Dynamic® Cold Plates, and the Uniflair XCA chiller line — is designed to give operators the full stack of tools needed to make that responsible choice. Backed by EcoStruxure software for thermal optimisation and Motivair's global service infrastructure, the company positions itself as the partner capable of making water-responsible AI infrastructure not just theoretically possible, but operationally deliverable at scale.
