360PR+ has been selected to manage
public relations
for Saris, the long-time and beloved manufacturer of world-class bike racks, bike trainers, bike storage racks, as well as public bike systems and infrastructure. Based in
Madison, Wisconsin
, Saris was recently added to the growing portfolio of consumer products of its sister company, C+A Global, with a team headquartered in
Edison, NJ
. 360PR+ will spearhead Saris’ PR efforts in the US market, supporting the introduction of new products and other brand news.
“360PR+’s understanding of both the endemic and mainstream consumer mindset makes them an excellent fit for the Saris brand,” said
Jessica Bitran
, Social Media and Public Relations Director, C+A Global. “On the heels of a successful Sea Otter Classic show earlier this spring supported by 360PR+, including a positive reception from media, retailers and the general public alike, we look forward to building and strengthening more meaningful connections with consumers and customers, both new and returning.”
Following the pandemic’s bike boom, cycling continues to grow in popularity with up-and-coming categories like gravel and e-bikes appealing to newcomers. Saris products are designed and manufactured to provide riders greater flexibility and accessibility, whether cycling outdoors with bike racks and infrastructure, or indoors with trainers.
360PR+ Vice President
Bethany Mousseau
, who brings 20+ years of experience in the outdoor, active living sector for brands such as Teva, Stanley, Superfeet, ECCO, Mustang Survival, Sea to Summit, New Balance and PowerBar, will lead 360’s team for Saris. “As an agency of fitness and outdoor enthusiasts, we’re excited to welcome Saris as a client,” said Mousseau. “We look forward to helping Saris get the attention it deserves as a leader in the cycling and outdoor recreation industries.”
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