Industry Veteran with Deep Measurement and Data Experience Joins Advisory Board
Reveal, the leading out-of-home (OOH) measurement platform, has appointed Lynda Clarizio to its strategic advisory board. This move aligns with Reveal’s mission to accelerate growth in OOH campaign measurement and expand its audience measurement solutions, reinforcing its commitment to delivering dependable data that drives advertising success.
“As OOH approaches its inflection point, Reveal is committed to supporting its growth by spearheading groundbreaking OOH ad campaign measurement solutions and introducing audience measurement products for emerging OOH channels such as dynamic fleets and retail media,” said Brian Handly, CEO of Reveal. “No one in the ad industry is better suited to help guide us on our path to delivering measurement products that drive industry growth than Lynda.”
“I am thrilled to partner with Reveal at such a pivotal time for the OOH industry,” said Lynda Clarizio. “Leveraging my experience, I look forward to helping Reveal realize its full potential to drive OOH growth by creating consistent, reliable measurement solutions across the OOH landscape. Accurate and actionable measurement is key to unlocking the full value of OOH for advertisers and stakeholders alike.”
Lynda Clarizio is Co-Founder and General Partner at The 98, and a recognized leader in digital media, data, and technology. She brings over two decades of experience from leadership roles at Nielsen, AOL, and AppNexus, where she has consistently driven growth and innovation in data-driven enterprises. Clarizio also serves on multiple corporate and nonprofit boards and is an alumna of Harvard Law School and Princeton University.
With Clarizio’s strategic guidance, Reveal aims to scale its solutions and solidify its leadership in the evolving OOH measurement space. A recent example of Reveal’s industry impact is its release of Campaign Benchmarks, which highlighted performance lift across 17 industry verticals, including metrics such as store traffic, in-app actions, website engagement, and brand sentiment.
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