Retailogists, a rapidly growing technology and strategy partner at the forefront of retail innovation, has announced the appointment of Prateek Sanyal as Chief Technology Officer (CTO). This leadership update follows the successful merger of Fractalpoint Technologies' consulting practice into Retailogists, strengthening the company’s capabilities in delivering advanced, data-driven solutions for modern retail environments.
Sanyal brings an impressive track record from top-tier technology companies. He most recently served as a Staff Engineer at Shopify, where he led the Shopify Logistics Data Platform team. His prior roles include Senior ML Ops and Data Engineer at Unity and Tech Lead of Data Engineering at SSENSE, where he collaborated closely with Joe Asmar, now CEO of Retailogists. Their previous partnership helped scale the data platforms fueling SSENSE’s rapid expansion.
As the founder of Fractalpoint Technologies, Sanyal spent the past year advising Retailogists as a fractional data architect. This close collaboration laid the groundwork for a seamless merger, with Fractalpoint’s clients and expertise now integrated under the Retailogists brand.
“Prateek has been an integral part of our journey over the past year as an advisor, and his deep expertise in data architecture, machine learning, and scalable infrastructure aligns perfectly with our vision,” said Joe Asmar, CEO of Retailogists. “Having worked with him directly at SSENSE, I’ve seen firsthand his ability to scale complex systems and drive meaningful business outcomes. This appointment formalizes a partnership that has already proven its value, and positions us to accelerate innovation for our clients in the retail and e-commerce space.”
“It is an honour for me to work with such exceptional founders and colleagues,” added Sanyal. “Having been an advisor at Retailogists for over a year, the value of building a long-term partnership had become undeniable to both parties. It is an opportunity for us to combine the domain expertise of data-driven big tech with the business insights of veteran retail executives – a recipe for innovation with practical value.”
Retailogists continues to establish itself as a premier partner for retail and e-commerce businesses aiming to scale and innovate confidently. With a robust in-house team of technologists and seasoned retail leaders, the company is focused on delivering impactful software and strategic solutions that drive measurable outcomes.