Qualtrics Appoints ROI·DNA as Global Digital Advertising Partner

ROI·DNA, a Hotwire Global company and full-service B2B digital marketing agency, announced it has been selected as the global digital advertising partner for Qualtrics, the leader and creator of the experience management (XM) category. In this role, ROI·DNA will lead paid media strategy and execution across global and local markets to help Qualtrics accelerate growth and deepen engagement with key audiences.

Qualtrics chose ROI·DNA after a competitive review, citing strong team chemistry, the agency’s ability to deliver impact at both global and local scale, and its tech-forward approach, including proprietary AI tools to deliver insights and programs more efficiently. The partnership will focus on driving measurable outcomes through integrated digital campaigns across paid search, social, and programmatic channels, while collaborating closely with Qualtrics’ communications and marketing teams worldwide.

“Qualtrics is transforming how the world’s best organizations deliver customer and employee experiences,” said Gavin Warrener, Vice President of Digital Experiences at Qualtrics. “ROI·DNA’s technology-driven approach, proven success in scaling global paid media, and local market experts on the ground in the markets that matter to us make them an ideal partner as we expand our category leadership.”

“At ROI·DNA, we’re passionate about helping ambitious technology brands reach and engage the audiences that matter most,” said Brian DeHaan, Senior Vice President of Growth and Client Services at ROI·DNA. “This partnership with Qualtrics demonstrates how we combine AI and tech smarts with human experts on the ground to deliver innovative digital marketing programs that connect brand purpose with measurable business results worldwide.”

This collaboration highlights ROI·DNA’s expertise in delivering global-scale performance marketing for high-growth technology companies and strengthens Qualtrics’ ability to engage audiences with precision and impact across every market.

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