BigCommerce (Nasdaq: BIGC), a leader in open, composable commerce solutions for B2C and B2B brands, is in discussions to expand its partnership with Noibu, a top ecommerce intelligence platform that identifies and resolves revenue-impacting issues. The proposed collaboration reflects a shared commitment to “curated composability,” helping merchants of all sizes adopt best-in-class solutions with minimal complexity.

“BigCommerce sees the ecommerce landscape becoming more complex with the growing number of channels being introduced,” said Travis Hess, CEO of BigCommerce. “Our composable approach helps brands orchestrate these channels efficiently by integrating top-tier partners. Through a deeper partnership with Noibu, we aim to provide actionable insights, enhance performance, and streamline contracting — all to drive more revenue with less friction.”

This integration would enable brands and retailers to instantly activate Noibu’s enterprise-grade ecommerce intelligence without navigating separate procurement processes. It promises to simplify operations, reduce development cycles, and expose previously hidden technical and experience-related issues — such as bugs or slow-loading elements — that compromise conversion rates.

Unlocking Conversion Opportunities at Speed

Currently, BigCommerce and Noibu empower brands to proactively address ecommerce pain points before they affect the bottom line. Later this year, BigCommerce plans to further streamline this process by offering Noibu as a turnkey integration for enterprise customers.

Key Benefits of the Proposed Partnership:

  • Faster Time to Value: Merchants could activate Noibu directly through BigCommerce, gaining instant access to vital performance data.
  • Proactive Revenue Protection: Always-on monitoring helps identify disruptions early, with fixes prioritized by business impact.
  • Collaborative Merchant Support: Joint teams from BigCommerce and Noibu would deliver end-to-end support to maximize merchant success.

“Our collaboration with BigCommerce and Noibu has led to significant improvement in our ecommerce operations,” said Mike Hoefer, Director of Web Product and Strategy at King Arthur Baking. “Noibu’s advanced monitoring paired with BigCommerce’s platform has helped us enhance performance, elevate customer satisfaction, and prevent revenue losses.”

A Partnership Built for Growth

The proposed expansion would ensure that BigCommerce and Noibu can support merchants across all phases of growth — whether optimizing conversions, scaling during peak traffic, or maintaining robust performance across complex digital environments.

“At Noibu, we share BigCommerce’s vision of empowering merchants to deliver fast, reliable, and insight-driven ecommerce experiences,” said Kailin Noivo, President and Co-Founder of Noibu. “Together, we would eliminate guesswork, recover lost revenue, and help brands innovate confidently through a unified, streamlined solution.”