With FTC scrutiny intensifying and brands facing growing risks from creator content at scale, New Engen, a leading digital marketing agency, has announced a new partnership with DoDilly, a provider of automated compliance and brand-safety monitoring for creator campaigns—before, during, and after launch. This collaboration enhances investment in brand safety and compliance auditing across influencer and creator marketing efforts, merging New Engen’s campaign expertise with DoDilly’s advanced monitoring technology for FTC disclosures, brand guardrails, and contractual adherence.
“Working with New Engen makes brand safety seamless. Their team brings the expertise, tools, and behind-the-scenes monitoring needed to safeguard campaigns from compliance risks, FTC violations, and contract breaches,” said Lindsey Campbell, Omnichannel Marketing Advisor, CPG & Automotive, and New Engen client. “That means we can move faster, stay focused on creative impact, and scale our creator programs with true confidence.”
Rising Challenge of Creator Compliance
As influencer and creator marketing continue to grow, brands are facing increasing risks from FTC non-disclosure violations, competitor exclusivity breaches, and brand safety concerns. Many creators and marketers lack awareness of compliance standards, leaving them exposed to potential fines or reputational harm. Manual monitoring at scale is both time-consuming and unsustainable, highlighting the need for automated, tech-enabled compliance solutions.
A Tech-Enabled Solution
DoDilly’s platform reviews creator content across images, videos, stories, comments, tags, and audio to ensure FTC compliance, brand safety, and contractual accuracy. By integrating these automated audits directly into creator-led campaigns, New Engen provides its clients with stronger protection without slowing down execution.
In recent campaigns, DoDilly supported a high volume of projects for New Engen and its clients, reviewing thousands of creator posts, stories, and interactions. The system proactively flagged potential risks before campaigns launched—none of which led to infractions—effectively reducing FTC exposure and safeguarding brand reputation.
“Protecting brand trust is a core mission at New Engen,” said Justin Hayashi, CEO of New Engen. “This partnership with DoDilly ensures our clients can confidently invest in creator marketing at scale, knowing that compliance and safety are built into every single campaign.”
“Brand safety and compliance are non-negotiables for marketers. By partnering with DoDilly, we’re able to offer clients peace of mind that their creator campaigns are protected from risk and built to scale with confidence,” added Heather Nichols, CRO at New Engen.
Looking Ahead
As compliance and brand safety challenges continue to evolve with the expansion of the creator economy, the New Engen–DoDilly partnership offers brands—particularly in retail and CPG—a scalable, technology-driven solution. This collaboration empowers marketers with faster campaign execution, stronger protection, and enhanced trust between brands, creators, and their audiences.
“Compliance is often seen as an obstacle to creativity, but our technology makes it an enabler. Together with New Engen, we’re ensuring campaigns are innovative but also safe, compliant, and brand-protective,” said George DePree, CEO of DoDilly.
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