MGID & Digiseg Partner to Advance Privacy-First Ad Targeting

MGID, the global advertising platform, has announced a new partnership with Digiseg, a privacy-focused data provider, to bring household-based, cookie-free targeting to MGID’s native ad inventory. This integration allows advertisers in the US, India, and several European markets—including Germany, Greece, Poland, Turkey, and Ukraine—to leverage Digiseg’s privacy-first audience segments directly within MGID’s platform.

This collaboration addresses growing challenges in the ad tech space, including stricter privacy regulations and diminishing support for third-party tracking. Digiseg enables advertisers to target based on real-world household characteristics—without relying on cookies, personal identifiers, or tracking—ensuring full compliance and compatibility across media environments like iOS, Safari, CTV, and audio.

Key benefits of this partnership include:

  • Privacy-first audience targeting: Brands can target consumers based on household-level insights without tracking or personal data, supporting scale in privacy-conscious ecosystems.
  • Cross-platform compatibility: Digiseg’s cohort-based data works seamlessly across devices, browsers, and operating systems—including signal-poor platforms where traditional targeting fails.
  • Expanded reach with performance integrity: Advertisers gain access to high-performing, privacy-safe audiences within MGID’s native advertising supply, maintaining campaign effectiveness and brand safety.

“Our collaboration with MGID makes it easier for advertisers to tap into privacy-first targeting at scale on native supply,” said Andrew Furst, Chief Commercial Officer at Digiseg. “MGID’s focus on performance and respect for user privacy aligns perfectly with our approach, and we’re excited to help their partners unlock the value of household-based audience data across MGID’s markets.”

“This partnership underscores our continued commitment to privacy-first innovation,” added Oleksii Borysov, Vice President of Product at MGID. “Integrating Digiseg’s technology into our platform enables advertisers to reach audiences effectively, even in environments where traditional identifiers are no longer viable. It’s a forward-thinking solution to a pressing industry need.”

Privacy-first Performance at Scale

With Digiseg now part of its ecosystem, MGID strengthens its position as a performance-driven and privacy-compliant advertising platform. The partnership empowers advertisers to future-proof their targeting strategies across diverse global markets, especially where regulatory expectations and consumer demands around data privacy continue to rise.

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