Method Communications,
Harvard
and Sling & Stone today launched Outleap — a global collective of the world’s
best PR agencies
for the new era of tech. By uniting top tech PR and marketing firms in
North America
, EMEA and
Asia Pacific
, Outleap provides a unique combination of global reach, local tech expertise and relationships, and a shared challenger mindset to drive unmatched results for clients. The collective from VCCP Business launches with experience working with more than a dozen shared clients, including Meta, Bloomberg, Hubspot, Tata Communications, Anaplan, Dataiku, Freshworks, OPPO, and monday.com.
Method CEO David Parkinson will serve as Outleap’s chairman, with
Harvard
Executive Chair
Rachel Friend
and Sling & Stone CEO
Vuki Vujasinovic
taking roles as Outleap’s co-CEOs. Outleap deepens existing working relationships between Method,
Harvard
and Sling & Stone as part of VCCP Business, bringing together global resources, expertise and relationships under a unified direction. The agencies will remain as individual brands and continue to deliver a premier experience to existing and new clients.
“Technology is reshaping the world at a dizzying pace, and powerful strategic storytelling is essential to help global audiences understand the opportunities,” Parkinson said. “For too long, ambitious challenger brands have been forced to settle for the bloat and hierarchy of legacy agencies or work with a boutique agency that lacks the scale they need. The tech leaders of tomorrow want a partner as hungry as they are, so we created Outleap to provide an all-star team of communications and marketing professionals across
North America
,
Europe
and
Asia Pacific
with local expertise and global reach to help challenger brands
outthink
,
outreach
and
outleap
the competition.”
“
Harvard
, Method and Sling & Stone are each renowned in their markets, and with good reason,” said Friend. “Between us, we have created hundreds of pieces of award-winning work and have worked with some of the world’s most disruptive tech brands. Bringing the power of these agencies together, to offer brands a new type of global comms – strategically global but with a nuanced understanding of each local market and game changing creative – is incredibly exciting. I am looking forward to bringing my passion and experience of helping brands tell powerful, creative stories to our offering and challenging the market, brands and ourselves to do bigger and bolder work.”
“We’re building Outleap to partner with the most ambitious and important companies in the world,” added Vujasinovic. “Together we offer world-class in-house research capabilities to craft insights essential to drive genuine thought leadership. We also have the best creative strategists in the business, whipsmart social and content teams, and a team of writers from top-tier media, like the
New York Times
and Fortune. Bringing this world-class team of 300 professionals to a physical footprint that spans
North America
, APAC and EMEA, offers a combination we know that the tech innovators of today and tomorrow need in their long term communications partner.”
Outleap serves technology clients around the world, with physical offices in
San Francisco
,
Salt Lake City
,
New York
,
Los Angeles
,
London
,
Sydney
,
Melbourne
,
Auckland
and
Singapore
. The collective forms a part of VCCP Business – one of the largest international B2B groups – which in turn is a division of the challenger network VCCP Group, which offers access to a range of capabilities including advertising and branding, customer advocacy, customer experience research specialists, data analytics, and much more.
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