MOBILITY RIDE-HAILING

Marti Technologies Launches Ride-Hailing Service in 10 New Cities Across Türkiye

TM
Techmediaglobal
| 4 min read
30 Cities
TOTAL FOOTPRINT
~85%
OF TÜRKIYE'S GDP
45%
RIDERS OUTSIDE ISTANBUL
$85M
FY2026 REVENUE GUIDANCE

Marti Technologies, Inc. (NYSE American: MRT), Türkiye's leading mobility super app, has expanded its ride-hailing service into 10 additional cities, growing its national footprint from 20 to 30 cities and covering roughly 85% of Türkiye's GDP. The move comes as demand outside Istanbul continues to outpace expectations, pushing the company to accelerate its nationwide rollout.

A Bigger Bet Beyond Istanbul

Marti is scaling its ride-hailing service in response to demand, supply, and growth rates outside Istanbul exceeding the company's expectations. The share of Marti's ride-hailing riders located outside Istanbul reached 45% as of August 11, 2026, up from 35% a year earlier. Over the same period, the share of registered drivers based outside Istanbul climbed from 25% to 36%.

The newest wave of launches spans Balıkesir, Çanakkale, Edirne, Erzurum, Hatay, Kahramanmaraş, Sivas, Şanlıurfa, Trabzon, and Van. These cities were selected based on demonstrated ride-hailing demand and limited availability of substitute transportation options.

"The pace and breadth of our growth outside Istanbul has been particularly encouraging. The strong demand and rapid adoption we are driving across our markets are reinforcing our confidence in the opportunity to build Türkiye's largest and most comprehensive ride-hailing network."

— Oguz Alper Oktem, Founder and CEO, Marti Technologies

Guidance Holds Steady, Growth Ahead

Marti reaffirmed its fiscal year 2026 financial guidance of $85 million in revenue and $7 million in Adjusted EBITDA. The company expects the new city launches to become accretive to financial performance starting in 2027, positioning this expansion as a long-term growth investment rather than an immediate revenue driver.

Background: Marti's Mobility Playbook

Founded in 2018, Marti is Türkiye's leading mobility super app, offering ride-hailing, delivery, and a large rental fleet of e-mopeds, e-bikes, and e-scooters, all supported by proprietary software and IoT infrastructure. The company entered the ride-hailing market in 2022.

With this latest expansion, Marti's ride-hailing coverage rises from approximately 80% to 85% of Türkiye's GDP, marking another step toward its stated goal of building a nationwide ride-hailing network.

Key Takeaways

  • Marti has expanded ride-hailing from 20 to 30 cities, covering approximately 85% of Türkiye's GDP.
  • Ten new cities join the network: Balıkesir, Çanakkale, Edirne, Erzurum, Hatay, Kahramanmaraş, Sivas, Şanlıurfa, Trabzon, and Van.
  • Riders outside Istanbul rose to 45% of Marti's ride-hailing base, up from 35% a year earlier.
  • Registered drivers based outside Istanbul grew from 25% to 36% over the same period.
  • Marti reaffirmed FY2026 guidance of $85 million in revenue and $7 million in Adjusted EBITDA.
  • New city launches are expected to become accretive to financial performance starting in 2027.
Tags: Ride-Hailing Marti Technologies Türkiye Mobility Super App NYSE: MRT Urban Transportation Expansion