Liftoff, a leading provider of marketing, monetization, and creative solutions for the mobile industry, has announced a new partnership with the International Internet Business Department of Xiaomi. This collaboration brings Xiaomi’s native ad experience into the Vungle Exchange, Liftoff’s programmatic advertising platform.

This strategic integration enables advertisers to access premium, on-device ad placements within Xiaomi’s overseas system apps and official app store, GetApps. It opens up scalable global reach through Xiaomi’s growing ecosystem, including HyperOS (its Android-based OS), smart devices, and internet services.

Key Benefits for Advertisers on Vungle Exchange

  • Direct-to-Device Advertising: Apps are recommended natively through Xiaomi’s system apps and GetApps, maximizing visibility and user acquisition reach.
  • Exclusive Ad Touchpoints: Access system-level notifications and lock-screen placements that go beyond traditional in-app advertising.
  • Enhanced Targeting: Leverage Xiaomi’s OS-level data to optimize targeting and reduce cost per install.

With this integration, Android user acquisition campaigns can now tap into high-performing OEM inventory, giving marketers a competitive edge in reaching quality users efficiently.

Through the Vungle Exchange, advertisers can connect with users from over 150,000 apps across 250 countries, ensuring scalable programmatic delivery with high-quality engagement.

“At Liftoff, we are committed to driving innovation in the mobile advertising ecosystem, and this partnership marks an exciting step forward,” said Tanya Lee, SVP of Global Supply Sales at Liftoff. “By integrating Xiaomi’s OEM native ad experience with the Vungle Exchange, we enable advertisers to reach high-value users seamlessly. Xiaomi’s expansive global reach, combined with Liftoff’s advanced programmatic technology, offers advertisers a unique opportunity to scale their campaigns efficiently and drive real results.”

Qiang Song, General Manager of Xiaomi’s International Internet Business Department, added: “By integrating with Vungle Exchange, we’re bringing programmatic efficiency to Xiaomi’s premium ad inventory, offering advertisers smarter ways to connect with users.”

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