LG Ad Solutions Enhances Programmatic Reach Through Amazon Publisher Direct Integration

LG Ad Solutions Enhances Programmatic Reach Through Amazon Publisher Direct Integration

LG Ad Solutions, a global leader in connected TV and cross-screen advertising, has announced a new integration with Amazon Publisher Services (APS). This integration allows marketers to access expanded advertising inventory on LG Channels—LG’s free, ad-supported streaming service—through Amazon Publisher Direct on Amazon DSP.

The connected TV (CTV) landscape continues to evolve rapidly, with programmatic ad spend in the U.S. projected to exceed $30 billion in 2025. The integration offers advertisers greater transparency, flexibility, and optimization potential, enabling more efficient, data-driven campaigns that connect with audiences on the largest screen in the home.

Through Amazon DSP, advertisers, brands, and agencies can now engage with audiences across LG Channels’ premium U.S. inventory. The platform supports advanced targeting and detailed reporting tools, helping marketers reach viewers more precisely and measure campaign effectiveness.

“Our integration with Amazon Publisher Services underscores ongoing transformations in the digital advertising marketplace and streaming viewership at large,” said Kelly McMahon, SVP of Operations at LG Ad Solutions. “This extension of our programmatic offering unlocks new opportunities for marketers to blend data, creativity, and personalization at scale to drive meaningful outcomes with engaged audiences on the biggest screen in the home.”

With over 350 live channels and a vast selection of on-demand movies and TV shows across genres such as sports, news, kids' content, and lifestyle, LG Channels provides an extensive platform for consumer engagement. As more viewers shift to CTV and ad-supported streaming, the integration helps brands tap into this growing audience base with targeted, relevant, and measurable advertising solutions.