Les Mains Bleues (“LMB”), a global leader in denim supply chain solutions, has unveiled Trend Engine+, an exclusive AI-powered software platform designed to help brands better predict retail trends, enhance operational efficiency, and boost sustainability efforts.

Developed in collaboration with Li & Fung, Trend Engine+ delivers critical consumer insights that enable LMB partners to make data-driven decisions across merchandising, design, production, marketing, and beyond. The platform is now available as a premium offering to LMB brand partners and will debut at the Kingpins Show in Amsterdam on April 16–17, 2025.

Smarter Predictions, Streamlined Operations

Trend Engine+ empowers brands to respond proactively to evolving consumer preferences through detailed analysis of online search trends, social engagement, and retail performance data. The result: optimized designs, reduced overproduction, quicker speed-to-market, and improved sell-through.

“With Trend Engine+, we’re redefining how brands think about product development and sustainability,” said JB Legouge, Director at LMB. “Our goal is to equip companies with cutting-edge tools to understand their consumers, accurately forecast trends, and reduce waste—driving both profitability and sustainability.”

Key Features of Trend Engine+

  • AI-Powered Trend Forecasting: Uses machine learning to predict consumer behavior and upcoming trends
  • Market Intelligence: Captures insights from social media and search behavior to identify demand drivers
  • Sustainability Focus: Supports reduction in sample production and overstock, aligning with eco-conscious practices

Value-Added Services

LMB brand partners can benefit from a variety of tailored services powered by Trend Engine+:

  • Custom Reports: Seasonal, bi-monthly, or monthly insights on consumer trends and competitive positioning
  • Advisory Services: Workshops, strategy sessions, and one-on-one consultations using Trend Engine+ data
  • Integrated Supply Chain Solutions: Insights feed directly into sourcing, production, and market strategies

A Step Toward Sustainable Fashion

Trend Engine+ is part of LMB’s ongoing commitment to sustainability. By enabling smarter, data-driven production decisions, the platform helps reduce unnecessary inventory and waste. This proactive approach reflects LMB’s belief that sustainable and profitable business practices can coexist.

Experience Trend Engine+ at Kingpins Show

LMB will showcase Trend Engine+ at the Kingpins Show in Amsterdam, April 16–17, 2025. Attendees can visit the LMB booth at the Jeanius Hub for a firsthand look at how the platform can elevate brand strategies while supporting sustainability. For appointments, contact JB Legouge at jblegouge@lesmainsbleues.com.