Retailers Gain Cross-Channel Advertising Capabilities with Koddi and In-Store Marketplace Integration
Koddi, a leading retail and commerce media technology company, has partnered with In-Store Marketplace (ISM) to enable retailers and advertisers to execute seamless cross-channel campaigns both on-site and in-store. This collaboration brings direct platform integration with ISM, unlocking new ways to target consumers at or near the point of sale.
According to EMARKETER, over 80% of shopping transactions still occur in physical stores, and in-store audiences are on average 84% larger than digital audiences. While retailers are increasingly investing in retail media, brick-and-mortar environments remain an underutilized opportunity for influencing shopper decisions and driving revenue at the lower funnel.
However, many retailers face challenges managing their in-store and on-site inventory across different platforms. This new partnership addresses that issue by offering a single unified interface for cross-channel campaign execution and performance tracking.
“Retail media is one of the most effective drivers of growth, and now retailers and advertisers want to extend that success into their physical stores,” said Nicholas Ward, Co-founder and President of Koddi. “In-store is where most purchases still happen, yet it’s been one of the hardest environments to scale and activate. We’re investing in the infrastructure and partnering with industry leaders like ISM to remove the friction and enable retailers to run smarter, more coordinated campaigns across every part of the shopper journey.”
Simplified Ad Management and Unified Performance Tracking
Retailers have traditionally relied on multiple vendors to manage in-store advertising, resulting in operational inefficiencies. With ISM’s leadership in powering in-store media across 31,000+ connected stores, the integration offers a centralized platform that simplifies both content and ad management.
This unified platform not only streamlines campaign delivery across on-site and in-store touchpoints but also enables comprehensive performance tracking, including combined sales and brand lift analysis. Brands benefit from better insights, more efficient media spend, and stronger consumer engagement.
“This partnership brings together ISM’s deep expertise in powering in-store activations at scale across our 31,000 connected stores. Koddi’s advanced commerce media technology enables retailers to extend their retail media offerings in-store and elevates accessibility for the buy-side,” said Paul Brenner, SVP Global Retail Media & Partnerships at ISM. “Together, we’re helping advertisers reach shoppers who spend over $749B a year within our connected network and helping retailers deploy in-store media at scale with a flexible infrastructure.”
Future Expansion and Continued Innovation
Koddi is actively expanding its integrations with leading in-store media providers to enhance flexibility and ease for retailers. As part of this strategy, the company plans to deepen its collaboration with ISM later this summer, enabling more streamlined retail media buying and campaign execution for partners.
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