Wiland, Inc. has named Jacqueline Popelier as its new Chief Marketing and Strategy Officer (CMSO), effective July 14, 2026. Popelier brings more than 25 years of data-driven marketing and growth leadership to the consumer intelligence company, joining its Executive Leadership Team to steer marketing, strategic growth, brand development, and demand generation.
A Growth-Focused Mandate
The appointment reflects Wiland's continued commitment to investing in growth, deepening client relationships, expanding market awareness, and accelerating adoption of its data, audience, and AI-powered marketing solutions. In her new role, Popelier will work across Sales, Product, Client Success, and Corporate Development to align growth strategies, strengthen market positioning, and drive sustainable revenue expansion.
Popelier's career spans more than 25 years leading digital marketing, advertising technology, product strategy, and customer engagement organizations. Her experience across both agency and technology leadership roles gives her a distinctive perspective on how brands use data, audiences, and technology to drive measurable outcomes, having helped organizations transform customer engagement strategies and accelerate growth.
"I am excited to welcome Jackie to the team as we expand our focus on growth and continue to evolve our longer-term market position. She has a proven track record of launching innovative, data-driven solutions, building high-performing teams, and delivering measurable business results"— Mike Gingell, Chief Executive Officer, Wiland, Inc.
From Ford Dealer Networks to Consumer Intelligence
Most recently, Popelier served as Vice President of Product at FordDirect, where she led a portfolio of digital marketing, advertising, customer engagement, and analytics solutions serving Ford and Lincoln dealers nationwide. Earlier at FordDirect, she held the role of Senior Director, Advertising and Owner Communications, where she was responsible for innovating an industry-first digital advertising platform driving consumer engagement across 3,800+ Ford dealers and Lincoln retailers.
Prior to FordDirect, Popelier spent over 19 years within advertising agencies including BBDO and Universal McCann Worldwide, holding senior leadership roles spanning Portfolio Management and Tier II Digital Advertising. She holds a Bachelor of Arts in Marketing from Michigan State University and a Master of Business Administration from Walsh College.
Popelier's Take on the Opportunity
Popelier described Wiland as having built an exceptional reputation as a trusted leader in consumer intelligence and marketing solutions, pointing to the company's data assets, technology platform, and commitment to client success as the foundation for future growth. She said she is looking forward to strengthening the brand, deepening client relationships, expanding strategic partnerships, and accelerating the next phase of Wiland's growth.