Grafana Labs Brings ObservabilityCON on the Road to Sydney Amid Accelerating Growth
With 39% of engineering teams citing complexity as their biggest observability challenge and organisations managing an average of eight tools across their stack, Grafana Labs arrives in Sydney to show APAC how open, AI-powered observability turns signals into action.
5 min read
Grafana Labs, the company behind the open observability cloud, is bringing its global ObservabilityCON on the Road series to Sydney with a one-day conference on 10 March 2026 at ILUMINA, 1 Elizabeth Street, Sydney. The event will bring together engineering leaders, customers, and partners from across APAC to tackle some of the most urgent challenges in modern software operations — from tool sprawl and rising telemetry costs to managing AI-driven systems reliably at scale — through technical sessions, real-world case studies, and hands-on product demonstrations.
The Observability Crisis in Numbers
The commercial context for the Sydney event is stark. According to Grafana Labs' 2025 Observability Survey, nearly four in ten engineering teams (39%) identify complexity and operational overhead as their single biggest obstacle in observability — the most commonly cited challenge across the entire survey. On average, organisations report managing eight different observability tools simultaneously across their stacks. At the same time, cost has become a boardroom-level concern: 74% of organisations say cost is the dominant factor in observability purchasing decisions — a signal that telemetry spend is no longer treated as a purely technical line item.
Asia Pacific has become one of Grafana Labs' fastest-growing regions, driven by rapid cloud adoption, widespread digital transformation, and an increasingly sophisticated base of engineering teams operating at scale. The company has deepened its APAC investments, expanding local support and partnerships — including naming DNX Solutions as its APAC Partner of the Year. Customers such as Harrison.ai and Dubber are among the region's leading AI companies using Grafana Cloud to maintain visibility over complex AI pipelines, manage costs as data volumes fluctuate, and troubleshoot issues quickly.
"Some of the most complex, large-scale systems in the world are being built and operated here in Australia and across APAC. As software becomes more distributed and AI-driven, open observability is no longer optional — it's foundational. Bringing ObservabilityCON on the Road to Sydney is about investing in our local community, learning from customers at scale, and sharing how open, AI-powered observability helps teams move faster with confidence."
— Anthony Woods, Co-Founder, Grafana Labs
What's on the Agenda: Four Core Themes
The Sydney event will be structured around four primary themes, each addressing a dimension of how organisations can build a more mature and sustainable observability practice:
- Actually Useful AI — demonstrations of how Grafana's AI capabilities deliver practical, day-to-day value for engineering and SRE teams. Attendees will see Grafana Assistant in action — helping teams query telemetry, generate dashboards, and reduce cognitive load — alongside Assistant Investigations, an autonomous, agentic AI for multi-step incident analysis that coordinates metrics, logs, traces, and profiles to surface evidence, hypotheses, and actionable recommendations in real time
- Reimagined SaaS Economics — as telemetry volumes surge with cloud-native and AI workloads, sessions will explore how organisations are regaining control of observability spend through tools like the Adaptive Telemetry suite — including Adaptive Metrics and Adaptive Logs — which intelligently reduce data volumes without sacrificing analytical value
- Full-Stack Observability — exploring how organisations move beyond siloed monitoring of individual applications or infrastructure layers toward correlated, context-rich visibility across their entire stack, including Kubernetes environments, AI workloads, and distributed microservices
- Knowledge Graph and Connected Telemetry — showcasing how Grafana Cloud's Knowledge Graph enables teams to understand the relationships between signals, services, and infrastructure components, transforming isolated data points into an intelligible map of system behaviour
Speakers and Customer Sessions
The keynote will be delivered by Anthony Woods, Grafana Labs co-founder, alongside Marc Chipouras, Senior Director of Emerging Products. Customer success sessions from Dubber and Tally Group will provide regional examples of how organisations are translating open observability into measurable business outcomes — including faster incident response, lower infrastructure costs, and improved reliability at scale.
A Global Tour With 7,000 Cloud Customers
The Sydney event is part of a broader global ObservabilityCON on the Road calendar, which continues in New York (10 March), Tokyo (17 March), Amsterdam (31 March), and Madrid — building toward the flagship annual ObservabilityCON in London in October. Grafana Labs now serves more than 7,000 Grafana Cloud customers globally, with enterprise adopters including Anthropic, Salesforce, Microsoft, BlackRock, Uber, and Roblox — all using the open observability platform to manage the escalating complexity of modern AI-driven software systems. Registration for the Sydney event is available at grafana.com/events.
Key Takeaways
- Grafana Labs is bringing ObservabilityCON on the Road to Sydney on 10 March 2026 at ILUMINA, 1 Elizabeth Street — part of a global one-day conference series for engineering leaders and practitioners
- 39% of engineering teams cite complexity and operational overhead as their biggest observability challenge; organisations average eight tools across their stacks and 74% say cost is the top purchasing driver
- The agenda centres on four themes: Actually Useful AI (Grafana Assistant and Assistant Investigations agentic AI), Reimagined SaaS Economics (Adaptive Telemetry), Full-Stack Observability, and Knowledge Graph-connected telemetry
- The event features a keynote by co-founder Anthony Woods and customer sessions from Dubber and Tally Group, alongside hands-on demos and expert Q&A
- Grafana Labs serves 7,000+ Grafana Cloud customers globally — including Anthropic, Salesforce, Microsoft, BlackRock, and Roblox — with APAC among its fastest-growing regions