Picsart, the AI media production and distribution platform serving over 100 million creators and businesses worldwide, has named Lusine Yeghiazaryan as its new Chief Financial Officer, tasking the former SADA Systems executive with steering the company's financial strategy through its video-first, AI-powered expansion.
A Pivotal Chapter for Picsart
Yeghiazaryan joins the company as it expands beyond its roots as a leading creative platform to build a video-first, AI-powered production ecosystem. Picsart users have already created more than 1.1 billion AI videos and images since launch, with year-to-date AI usage up 270% year over year, reflecting the company's push to capture a larger share of the fast-growing AI content market.
As CFO, Yeghiazaryan will lead global financial strategy and drive business expansion, with her incoming priority focused on aligning Picsart's financial trajectory with its video-first vision — balancing fiscal discipline with the rapid innovation required for AI-led scale.
"Lusine joins Picsart at an inflection point for both our company and the broader creative technology market. As AI and video transform how people create and communicate, we are focused on scaling the opportunities with the greatest potential to drive long-term growth and value"— Hovhannes Avoyan, Founder & CEO, Picsart
A Track Record of Scaling Growth-Stage Tech
Yeghiazaryan brings deep expertise in steering growth-stage technology companies. As former CFO of SADA Systems, she scaled the business into new services and AI revenue segments, oversaw a premier global partnership with Google Cloud, and led SADA's successful strategic sale to Insight Enterprises.
Her career spans advisory consulting, financial services, content, hardware and SaaS industries, including management roles at Diebold Nixdorf, Deloitte and GoPro. At Picsart, she will oversee growth levers and capital allocation for AI development, optimising monetisation across the platform's evolving content creation ecosystem.